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Japan PC, TV shipments continue to decline in October

Chiang, Jen-Chieh, Taipei; Kevin Cheng, DIGITIMES 0

Japan's PC market sees sales decline. Credit: DIGITIMES

Demand for PC and flat-panel TV in Japan continues to go down as the stay-at-home economy loses momentum. Domestic PC shipments dropped 39.9% on-year to 468,000 units in October, while shipments of flat-panel TV decreased by 13% to 369,000 units, according to statistics from the Japan Electronics and Information Technology Industries Association (JEITA).

Japan saw domestic PC shipments dip for the seventh consecutive month in October after surging demand for school laptops last year. Microsoft's ending of Windows 7 support and Japanese government's Giga School program to equip all elementary and secondary students with computers had boosted PC shipments through 2020 and first-quarter 2021.

Domestic shipments of flat-panel TV have also experienced decline for the fourth consecutive month in October due to lower TV demand from stay-at-home consumers. Compared to a year ago, shipments of 40-49 inch TVs fell 25.7% and those of 50- and above-50 inch TVs were down 21.9%, JEITA figures show. Hybridcast TV shipments also dropped 12.7% on-year to 218,000 units.

Meanwhile, domestic OLED TV shipments grew 13.3% on-year to 47,000 units. JEITA suggested new OLED models and decreased prices have contributed to the increase.

Japanese media predict domestic TV shipments could pick up again starting November as a result of promotions during the year-end shopping season. Fuji Chimera Research Institute also suggested that total shipments of flat-panel TVs between January and October have actually increased 0.9% on-year to 4.278 million units and that annual shipments would likely stay flat, according to Nikkan.

PC, TV shipments to Japan market, October 2020 and October 2021

Source: JEITA, compiled by DIGITIMES November 2021

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