Samsung Electronics' newly launched tri-fold smartphone, the Galaxy Z Tri Fold, has generated robust initial demand despite concerns over its steep repair fees. The device sold out within five minutes of going on sale on Samsung's official website and is currently available only through restock notifications.
Samsung has reopened sales on December 17 via its online store, signaling continued strong market interest. To address consumer worries about costly repairs, Samsung is offering a one-time 50% discount coupon for related repair services.
According to Korean media ET News and Digital Times, the Galaxy Z Tri Fold carries a premium price tag of KRW3.59 million (approx. US$2,442) but still sparked buying momentum with rapid sellouts shortly after launch.
However, reports have emerged that Samsung's official insurance program, Samsung Care+, does not cover this model, raising fears among buyers that they will bear full repair expenses if the device is damaged.
In response, Samsung clarified that although the tri-fold phone is excluded from Samsung Care+ coverage, customers receive a single-use 50% off repair fee voucher as compensation. Critics argue this limited offer provides little relief for long-term users or those requiring multiple repairs.
Industry analysts in South Korea note that the Galaxy Z Tri Fold's complex design—featuring dual hinges and three interconnected display panels—makes repairs more difficult and expensive than previous foldable models. This intricate internal structure drives up both repair complexity and parts replacement costs.
Some experts estimate individual repair bills could exceed KRW1 million, potentially surpassing KRW1.5 million if multiple components need servicing.
The Galaxy Z Tri Fold's complete sellout on launch day underscores strong market anticipation for Samsung's first tri-fold device. Sales for the December 17 restock will be accepted on samsung.com, with options for in-store pickup or home delivery expected within two to three days.
South Korean industry observers highlight that while demand exceeds expectations, Samsung initially capped supply at around 3,000 to 4,000 units due to production challenges associated with the advanced technology and high manufacturing costs.
Despite brisk sales, profitability remains pressured by the phone's elevated production and repair expenses, combined with a mid-range pricing strategy near KRW3 million. Earlier forecasts had anticipated a retail price closer to KRW4 million, considering the Galaxy Z Fold 7's KRW2.37 million price point.
Article translated by Joseph Tsai and edited by Jack Wu
