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Baidu reportedly plans biggest layoffs since 2018 as ad revenue slump deepens

Ollie Chang, Taipei; Sherri Wang, DIGITIMES Asia Friday 28 November 2025 0

Credit: AFP

Baidu is reportedly preparing its biggest workforce reduction in seven years, trimming staff across key divisions and reshaping its AI model unit by the end of 2025. The overhaul follows a sharp slowdown in advertising sales and rising pressure to shift...

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