Yulon Motor Group's subsidiaries China Motor (CMC) and Yulon Nissan Motor are showcasing new car models at the Taipei Auto Show, which runs from December 31 to January 4 at the Taipei World Trade Center. The launch of the Mitsubishi XForce in Taiwan is a key highlight of the event.
Japan's Mitsubishi Motors reaffirmed its ongoing electric vehicle (EV) collaboration with Foxconn-backed Foxtron, targeting exports to New Zealand and Australia in the second half of 2026.
CMC announced that the Mitsubishi XForce was formally introduced to the Taiwanese market during a press conference on December 30. As a crucial model in Mitsubishi Motors' global strategy, the XForce, first launched in November 2023, is available across ASEAN, Latin America, Africa, and the Middle East markets, achieving cumulative sales of approximately 62,000 units. This demonstrates its competitive strength within the crossover SUV segment.
Mitsubishi Motors executive vice president Tatsuo Nakamura stated that before introducing the XForce to Taiwan, the Japanese headquarters dispatched a development team to thoroughly study local road conditions, climate, and consumer behavior. Through close cooperation with CMC, multiple product adjustments and optimizations were made to create an XForce truly tailored for Taiwan, underscoring Mitsubishi's commitment to deepening its presence in the Taiwanese market.
Nakamura further revealed that the XForce is competitively priced, with pre-orders already reaching 2,000 units. The initial sales target is 9,000 units in Taiwan by 2026. While overseas market expansion plans are underway, the current focus remains on establishing a strong reputation domestically to enhance consumer recognition of the Mitsubishi brand value.
He also noted that CMC previously achieved historic annual sales amounting to 100,000 vehicles. Moving forward, the XForce will serve as the first major model in its efforts to revitalize sales. If market response proves successful, additional new models may be introduced gradually, although specific timelines require further discussion with CMC.
Regarding new energy strategies, Nakamura emphasized that Mitsubishi's EV partnership with Foxtron remains unchanged, with exports to New Zealand and Australia planned for the second half of 2026. Additionally, rising demand for hybrid electric vehicles (HEVs) in Taiwan is being closely monitored, with active evaluations underway for potential HEV model introductions.
CMC added that since 2023, Mitsubishi Motors has refocused on its core brand values. Through design language and driving experience, consumers can tangibly feel the brand's transformation.
From development inception, the XForce centered on meeting diverse lifestyle needs, targeting urban commuting, family use, and weekend outdoor exploration. It features comprehensive upgrades in exterior design, dynamic performance, safety technology, and spatial functionality to address new-generation consumer demands.
CMC stressed that the XForce launch marks not only Mitsubishi's return to mainstream product offerings in Taiwan but also symbolizes the brand's revival, steady evolution, and clear commitment to cultivating the Taiwanese market.
Meanwhile, Yulon Nissan Motor unveiled the latest Nissan Qashqai at the Taipei event, marking its first public appearance to end consumers. Facing global automotive industry transformation challenges, Nissan continues to emphasize its technological prowess, demonstrating brand resilience aligned with its global strategy while initiating its brand re-shaping campaign in Taiwan.
The Taipei Auto Show will feature Nissan's full lineup, including all-electric Ariya, X-Trail E-Power, and popular models such as X-Trail, Sentra, and Kicks. Luxury brand Infiniti will also showcase its flagship SUV QX60, highlighting the group's diversified powertrain and product portfolio strengths.
Article edited by Joseph Tsai
