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Tim Cook says Apple price hikes are unavoidable as AI squeezes memory supply

, DIGITIMES, Taipei

Jun 18, 2026, 15:00, Updated: Jun 18, 2026, 15:28 0

In an exclusive interview with The Wall Street Journal, Apple CEO Tim Cook made an unusually blunt admission. The company is preparing to raise product prices because memory and storage costs have surged to a point Apple can no longer absorb. He said...

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