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India at the center of Samsung's 2025 mobile strategy as it targets all price segments

Lillian Chen, Taipei; Jingyue Hsiao, DIGITIMES Asia 0

Credit: Samsung

Samsung has reclaimed the No. 2 spot in India's smartphone market in early 2025, driven by a dual strategy targeting both budget and premium buyers. Its renewed push includes AI-powered features, rural retail expansion, and flexible financing, reinforcing...

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