Some LCD panel makers are still hoping that shipments to the digital photo frame segment will be boosted by the shopping season in the gift market in the second half of the year although major panel makers have already lowered their forecasts for the segment for 2008, according to industry sources.
The more optimistic panel suppliers reason that during Mother's Day in May sales of digital photo frames in the North American market were rather strong, the sources said. These makers believe that demand for digital photo frames will play an important role in the year-end holiday shopping season, according to the sources.
But the sources noted that the big players, such as AU Optronics (AUO) and Chunghwa Picture Tubes (CPT), have already lowered their shipment forecasts for the worldwide digital photo frame market for 2008 to between 10-15 million units, compared to the 20 million units they had previously predicted.
Article translated by Rodney Chan
