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Xiaomi sharpens India premium push as memory price surge squeezes smartphone margins

Jingyue Hsiao, DIGITIMES Asia, Taipei Friday 13 February 2026 0

Credit: AFP

Chinese smartphone maker Xiaomi is stepping up its premium push in India even as a global surge in memory prices threatens to erode margins across the handset industry, prompting brands to rethink product positioning, component choices, and pricing...

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