Samsung Display made its first appearance at Computex 2025, showcasing a range of IT OLED products as the South Korean panel maker seeks to capitalize on the industry's transition from LCD to OLED technology.
The company used a robot demonstration with Rainbow Robotics to highlight OLED's weight advantage, with the lightweight 18-gram panels floating in air containers compared to heavier LCD equivalents. The visual demonstration underscored OLED's potential for portable devices.
Panel manufacturers are ramping up OLED capacity for IT applications. Samsung Display is building an 8.6-generation IT OLED facility in Asan City that will begin mass production in 2026, featuring oxide TFT processes. The company aims to leverage its full OLED portfolio—rigid, flexible, foldable, and QD-OLED variants—to capture market share.
Samsung Display introduced power-saving technologies including Intelligent Color Technology, which maintains visual brightness while reducing power consumption, and Edge Luminance Profile, which dims less-visible screen areas on OLED displays.
The company highlighted its QD-OLED expansion in premium displays, showcasing a 27-inch UHD model with 160 pixels per inch for gaming and professional use. Several global brands have launched similar 27-inch UHD products with strong market reception, positioning them as 2025 growth drivers.
New prototypes included a 27-inch 5K display with 220 PPI resolution for imaging professionals and a 27-inch QHD model with 500Hz refresh rate. Samsung Display also unveiled its first 34-inch ultrawide display with 360Hz refresh rate, earning VESA DisplayHDR™ True Black 500 certification.
The company demonstrated Synchroma™ technology for color consistency across devices, displaying the same content on 27-inch monitors, 16-inch notebooks, and smartphones alongside LCD comparisons.
Computex visitors experienced themed displays including a CEO study with OLED clocks showing global time zones and real-time market data on QD-OLED screens, plus a gaming room featuring various OLED monitors up to 45 inches with side-by-side performance comparisons against LCD alternatives.
Article edited by Joseph Chen
