China-based TV vendors are reportedly bumping up their development of 50-inch and above TV units as the proportion of consumers purchasing 50-inch-plus sized TVs in China is expected to rise to 15-20%, according to industry sources.
The sources said TV vendors will still largely be focused on producing 32-inch units but nevertheless still anticipate growing trends for 50-inch and above TVs in China during 2013. Large-size TVs will be mostly aimed for sale in China's first-tier cities while 32-inch TVs will be mostly aimed at the nation's second- and third-tier cities, where there is currently more TV demand, noted the sources.
Additionally, the TVs are expected to be equipped with value-added features and may even have Ultra HD (3840 by 2160) resolutions.
The sources also said 80% of 50- to 60-inch TVs sold in China during 2012 came from China-based TV vendors. The vendors were only responsible for about 30% of 60-inch and above TVs while the remaining 70% of the sales came mostly from Japan- and Korea-based TV vendors, said the sources. However, China-based TV vendors hope to increase their influence in China's 60-inch and above TV market and may do so by forming alliances, noted the sources.
China-based TV vendors hope to bump up development of 50-inch and above TVs in 2013
Photo: Michael Lee, Digitimes, January 2013
Article translated by Alex Wolfgram
