Taiwan's electric vehicle market (EV) is poised for a wave of new launches in the second half of 2025, with the upcoming Luxgen N5, based on Foxtron's Model B platform, attracting the most attention. Rumors have circulated that the N5's launch schedule could be altered. In response, Luxgen's public relations team told DIGITIMES that future product plans will be officially announced at the appropriate time.
Industry sources confirmed that assembly of the N5 is proceeding according to schedule. By mid-November, approximately 300 vehicles are expected to be built for display and test drives, covering three different specifications. Another 500 units are planned for December, with roughly 700 more slated for January 2026. According to these sources, internal progress appears normal, suggesting the launch plan is still on track.
Analysts note that any delay extending the release into the next calendar year could disrupt sales momentum, making an on-time launch a priority for the brand. Final details regarding official sales, reservations, and deliveries will be determined by Luxgen's announcements.
Taiwan's National Fire Agency emergency EV rescue manual mentions that Model B's mass produced version has been renamed to "Foxtron Bria." Supply-chain experts suggest this may be an export-market name—a common practice in the automotive industry, as seen with some Mazda models, which carry different designations in Japan and overseas.
Meanwhile, Luxgen's N7 continues to evolve. The latest N7 Aero Special Edition, offered in standard and long-range variants, carries a price premium of approximately NT$30,000 (US$963.55) over the original model and features upgrades to both exterior styling and interior appointments.
Overall, Taiwan's car market shows signs of accelerating EV adoption. Pandemics and tariff uncertainties notwithstanding, domestic consumer demand has been boosted by government incentives, including extended exemptions from license and commodity taxes on EVs through 2030, along with an additional NT$50,000 reduction on small vehicles under 2,000cc.
BMW and Porsche, represented in Taiwan by Pan German Universal Motors, have reported strong sales. In October, BMW's key models—the X3, X1, and 1- and 2-series—maintained robust demand, while the iX1 EV topped imported EV sales, pushing combined monthly revenue to NT$4.41 billion, a 14.5% increase from September and 6.3% year-over-year. Analysts say these figures reflect the market gradually rebounding from tariff-related fluctuations.
Competition in Taiwan's EV market remains intense. Major domestic automakers—including Yulon, Hotai, and SYM—continue to vie for market share, while international models such as Toyota's bZ4X and Hyundai's Inster bring strong value propositions in terms of price and features. Should the Luxgen N5 debut as scheduled at the end of 2025, its pricing and specifications are expected to become a central focus in the highly competitive market.
Article edited by Charlene Chen
