ASRock Rack, the server motherboard and system development subsidiary of major motherboard manufacturer ASRock, is set to go public in November 2025. ASRock Rack chairman Lung-lun Hsu and president Wei-shi Sa have faced challenges including talent loss, restructuring, and operational downturns for more than a decade. In recent years, the company has finally capitalized on the artificial intelligence (AI) application boom, joining major supply chains and driving significant revenue growth, becoming a main source of growth for ASRock beyond PC motherboards and graphics cards.
Looking ahead, ASRock Rack has already begun shipping B200 HGX servers and plans for the next-generation B300 servers to take over in 2026, continuing to drive strong revenue growth.
Focused on server motherboards and systems
ASRock Rack was established in January 2013 and currently has a capital of NT$620 million (US$20.27 million). Its parent company ASRock is part of the Pegatron Group.
ASRock Rack's core business focuses on developing and selling server motherboards and systems. Its products are used in a wide range of fields, including data centers, high-performance computing (HPC), big data, cloud computing, AI, and visual computing. Its product portfolio covers rack-mounted server clusters, general-purpose servers, edge servers, storage servers, AI/HPC servers, and server motherboards.
In terms of business strategy, ASRock Rack started by building its own brand, then expanded into ODM supply chains for brand companies and data centers. It has expanded from motherboards to system products, directly providing end-user solutions and services. Currently, it employs around 370 employees, with over 80% dedicated to research and development.
AI demand drives growth
ASRock Rack has experienced strong growth in recent years. In 2020, it secured orders from European cloud service providers (CSP), pushing annual revenue past NT$4 billion. In 2023, the company was listed on Taiwan's Emerging Stock Board, achieving full-year revenue of NT$8.8 billion. In the first half of 2025, revenue reached NT$10.88 billion, with a net profit after tax of NT$401 million. Cumulative revenue for the first three quarters of 2025 has already totaled NT$17.51 billion.
In the first half of 2025, ASRock Rack's gross margin fell from 17.1% in 2024 to 8.2% due to pressure from a higher proportion of AI servers, pricing strategies aimed at consolidating market share, and significant appreciation of the New Taiwan dollar. However, as the company solidifies its position in the supply chain and AI demand grows, the gross margin has been gradually recovering.
In terms of sales markets, global AI startups have accounted for 80% of the customer base in 2025. The share of sales from the Americas has dropped sharply from 31% in 2024 to 12% this year. Key customers include top 20 US tech companies, US content delivery networks and cloud computing providers, major European CSPs, and AI computing power leasing suppliers.
All ASRock Rack products are outsourced for manufacturing, with production handled by factories in Taoyuan, Taiwan; Shenzhen, China; and Vietnam.
Article edited by Jerry Chen
