Hewlett-Packard (HP) has begun offering inkjet printers for rent in the Taiwan market targeting small- to medium-size businesses.
HP pointed out that it used to adopt a buyout business model for its printer business, but is optimistic about the new rental model.
Sources from related industry players pointed out that the home-use printer market has already reached saturation, but the enterprise-use market still has opportunities. Therefore, many players have been pushing flexible rental terms, looking to attract small-to-medium-size enterprises.
HP is pushing its PageWide-series printers for the new rental business and the devices' high-print volume and low-cost characteristics are expected to help HP land orders from enterprises with demand for both printers and copy machines.
Article translated by Joseph Tsai
