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Taiwan market: Sony, Microsoft to offer new game console promotions

Ocean Chen, Taipei
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Microsoft and Sony are both set to offer new promotions in Taiwan for their game consoles hoping to boost sales during the summer.

In mid-July, Microsoft plans to release a remodeled Xbox 360 in Taiwan and will offer 40-50% discounts on games. In addition, the company will also cooperate with some local hotels to promote its consoles.

Meanwhile, Sony Computer Entertainment (SCE) Taiwan also plans to offer 50% discounts on some games, NT$1,000-2,000 (US$33-66) on game consoles and 30-days PS Plus membership. SCE Taiwan is also cooperating with some hotels to attract demand.

Article translated by Joseph Tsai