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Taiwan market: Tablet shipments to reach 1.6 million units in 2013

Ocean Chen, Taipei
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Tablet shipments in Taiwan are expected to reach 1.6 million units in 2013, up 50% from the 1.1 million units in 2012 as Taiwan's telecom and retail channels are both set to offer new promotions to boost sales.

IT retail chain Tsann Kuen sold a total of 120,000 tablets in the first half, up 260% compared to the same period a year ago, and the company is set to challenge a volume of 180,000 units in the second half, with annual volume greatly surpassing the 100,000 units in 2012.

Currently, among Tsann Kuen's tablet sales, 50-60% are Apple iPad series devices and around 20% are Samsung tablets, leaving Asustek Computer and Acer each having about 10%. However, in the future, the retailer expects the proportion of Android-based models to gradually rise and reach a balance with iPads.

Some channel retailers believe that the tablet industry still has a lot potential such as demand from government procurement and enterprise markets. Once demand from these segments starts appearing, Taiwan's overall tablet shipments will see significant benefits, the sources added.

Article translated by Joseph Tsai