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Taiwan market: Tablet sales in 2013 estimated at over 1.5 million units

Ocean Chen, Taipei
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There will be at least 1.5 million tablets sold in the Taiwan market in 2013 mainly 7-inch models, growing 25% from 2012, according to local retail channels.

There were 1.2 million tablets sold in the Taiwan market in 2012, double the sales volume in 2011, the sources noted. Tablet sales in the first quarter of 2013 grew by as much as 70% on year, the sources indicated. Tablet penetration in Taiwan is only 22% currently, implying that there is still large room for growth in the Taiwan tablet market, the sources cited statistics by the government-sponsored Institute for Information Industry (III) as indicating.

Tsann Kuen, a large IT and consumer electronics retail chain in Taiwan, is holding a tablet fair for nearly half a month and has sets a sales goal of 30,000 units, the chain indicated. Of tablets sold through Tsann Kuen currently, 60% are 7-inch models and 40% 10-inch or above ones, the chain said.

The dominance by 7-inch models is mainly because the launch of 7.9-inch iPad mini in late December 2012 has encouraged sales of it and other 7-inch models including Google's Nexus 7, Asustek Computer's MeMO Pad ME172V, Samsung Electronics' Galaxy Tab series and Acer's Iconia B1, Tsann Kuen indicated.

Article translated by Adam Hwang