Foxconn Electronics is trying to boost its TV sales through convenience stores in Taiwan.
The company reportedly now offers 40-, 60- and 7-inch TVs for order via kiosks at 7/11 convenience stores throughout the island. The kiosks are very popular among local consumers for purchasing an assortment of goods and services.
Market observers said this method of selling TVs in the Taiwan market is still a relatively new concept and that the number of local consumers purchasing TVs through kiosk platforms is still really low compared to online and in-store sales.
The observers said they believe consumers are still likely to favor in-store and online purchases in the future, and that Foxconn's move is largely due to the company's lack of display stores throughout Taiwan compared to other competing TV vendors.
Article translated by Alex Wolfgram
