While admitting that it is hard to convince customers to shift adopting processor core intellectual property (IP) from big names, Andes Technology general manager Chi-Ming Lin stressed that the company is gearing up to be well prepared to meet its target number of licensee in the future.
Given the fact that most Taiwan IC design houses rely on overseas processor IP vendors such as ARM, ARC or MIPS Technologies, it is hard to change the habits of consumers in the short run, Lin said. The most challenging barrier to changing the situation and to increase market share is doubts by customers about new processor IP, he added.
Lin stressed that Andes is not just eyeing Taiwan but also international markets, despite rivals having strong sales and marketing deployments, Lin said. He emphasized that partnership with IC design houses is a long-term relationship, and he is confident that the company will extend its partnerships with IC design houses further.
The processor is the core of all electronics, but corresponding architecture has to be comprehensive also, Lin stressed. He described Andes' present development as laying the foundation for future success. In the future, Andes aims to have as broad a customer portfolio as leading players such as ARM does, he added.
Andes general manager Chi-Ming Lin
Photo: Claire Sung, Digitimes, February 2008
Article translated by Esther Lam
