PPTC (Polymer Positive Temperature Coefficient) temperature sensitive resistors have already become vital elements in today's motherboards, notebook, mobile phones and other consumer electronics devices. With years of experience in the SMD PPTC manufacturing processes, Polytronics said it can help to improve user peripheral compatibility, reduce subsequent manufacturer maintenance costs, and increase overall added value for the transition between USB 2.0 and USB 3.0 with PPTC and super low rho (SLR) PPTC components. Polytronics is focused on PPTC research and manufacturing Polytronics was founded in 1997 and is based in Taiwan's Hsinchu Science Park. The company mainly produces PPTC temperature sensitive resistors and thermal substrates, which are sold worldwide under Polytronics' own Everfuse brand. Types of PPTC include: SMD (surface-mount device), ALD (axial leaded device), RLD (radial-leaded device) plug-in elements, and disc-shaped and other customized elements. SMD-type components are currently the mostly widely used elements, and are mainly used in motherboards, mobile phones and consumer electronic devices, and in recent years, have been introduced into Lithium battery protection designs; ALD-type are widely used in various types of Li-ion batteries; RLD plug-in pin elements are mainly used in MB/GC and industrial electronics; and disc-shaped elements are used in cylindrical rechargeable batteries. Other products include polymer ESD (static) protection elements, one-time fuses, thermal conductive CCL and thermal interface material (TIM) designed for use with PCBs in LED lighting and LED TVs. Assistant manager of Polytronics' Technical Development and Service Center Xie Junbai explained that Polytronics' PPTC temperature sensitive resistors are made of polymer and conductive particles, with two electrodes connected to the plug-in RLD type. The SMD type is produced using Polytronics' patented PCB manufacturing process. Under ordinary current conditions, devices are in a low-resistance state; as soon as the current conditions change, the joule heating effect produces a massive jump in resistance, causing the circuit to be broken, thereby protecting further circuits. Once the situation returns to normal, conductivity across the circuit is immediately restored, and the process can be repeated many thousands of times. For this reason, PPTC elements have replaced one-time fuses in recent years, becoming vital over-current protection elements for motherboards, notebook, consumer electronics devices and mobile phones. Strict adherence to USB 3.0/2.0 compatible specifications, outstanding price/performance ratios in PPTC products for a commercial edge Comparing the USB 3.0 standard with its predecessor USB 2.0, power delivered has increased to 900mA in USB 3.0, therefore at full load the motherboard or hub is slightly reduced from the original 4.75V to 4.45V. As devices which receive power through USB must be able to operate normally at 4.00V, as well as with current limitations such as transient current and motherboard sleep or hibernation modes, the USB 2.0, USB 3.0 and HDMI specifications all propose designs using PPTC or OCP Ics as over-current protection elements, in order to comply with the UL-60950-1 Limited Power Source (LPS) and UL 1434 standards. If PPTC elements are compared to semiconductor switch OCP Ics, other than their somewhat slower reaction times (in the millisecond rather than microsecond range), PPTCs are superior in most other respects, no matter whether the issue is reusability, maximum fault current (>100A), or maximum fault energy (800W); moreover, their low impedance, zero electrostatic susceptibility design and comparatively lower cost make PPTC elements favorites with engineers for designing over-current protection circuits. Polytronics provides a complete line of PPTC products, which work with customer design requirements, while meeting USB 3.0 over-current protection standards. The small size SMD 1206 (0.12-inch by 0.06-inch) and PPTC 1210 (0.12-inch by 0.10-inch) provide protection for one to two USB ports; these over-current protection elements are both capable of maintaining full current load at temperatures above 50-degress C without operating, avoiding erroneously tripping the PPTC element as a result of thermal derating. Although the voltage requirements for the power supply terminal are somewhat reduced in USB 3.0, Polytronics still recommends using the SLR, in order to ensure that voltage drops in the PPTC at full current load do not exceed 0.1V, particularly for rear USB ports in desktops; this not only ensures greater compatibility with USB 2.0 devices, but also leaves more design headroom for motherboard circuits. A typical Intel 5-series or AMD 8-series motherboard provides 10-14 USB ports, with a single or dual port requiring only a single PPTC; at least 5-7 PPTC elements are therefore needed, added to 1-3 elements for a single 1394 port, with the result that an individual motherboard can use as many as 16 PPTC elements. SLR (super low rho) for increased current and improved peripheral compatibility Polytronics' vice president of sales Zeng Wenchang explained that breakthroughs in SLR (super low rho) materials for Polytronics' surface-mount devices (SMD) mean that the company's newly launched SLR PPTC has the following advantages over most conventional PPTC elements: Super low resistance/low voltage drop: Using a 1.5A element, Rds (ON) approaches 110mOhms with an IC under a current of 1A, while the figure for the Polytronics SLR element is only 40mOhms; this allows the consumer to use a longer USB cable and increases compatibility with peripherals that require large amounts of current. High current: Ordinary PPTC and over-current protection (OCP) Ics are limited by the fact that their internal resistance is unable to cope with high-current products; the SLR series offers a choice of the 1206 3A or 1210 3.5A or higher elements, so that users can connect external USB hubs without external power sources. SLR products are also compatible with the latest USB battery charging v1.1 specification, under which USB ports must supply 1.5-1.8A of charging current. Ultra-small dimensions: Polytronics is the first manufacturer to mass produce 0805/0603 PPTC elements, as well as offering two sizes of SLR PPTC product; the 0603 is able to supply 1.5A current suitable for use with USB 3.0 products, while the even smaller 0402 SLR PPTC is also at the prototype stage. Polytronics' solutions are compatible with the latest standards, including U1434 and UL/IEC 60950-1 2nd Edition LPS 8A current five second cutoff operations. Zeng added that SLR solutions originally evolved from the development of low resistance SLD axial PPTC elements for Lithium mobile phone batteries; these products only exist thanks to the combination of the unique properties of the material and Polytronics' own experience of PCB and SMD manufacturing processes. Polytronics hopes to utilize these materials to develop products which are ultra-thin, possess even smaller dimensions (0805, 0603, 0402) and can cope with correspondingly high working currents, in order to provide over-current protection for high-spec mobile phones and other handheld electronic devices. Starting out with the USB 3.0 specification's requirements for electrical characteristics, Polytronics began to promote uses for SLR both domestic and internationally in 2009. Competition in Taiwan's motherboard market is particularly fierce, with the result that the major motherboard manufacturers have been highly enthusiastic about the introduction of SLR, including Asustek Computer and Gigabyte Technology, as well as key notebook OEMs, have already introduced SLR PPTCs into their products, with designs featuring 1206 or smaller size PPTC elements. High patent thresholds leave the competition standing Zeng pointed out that Polytronics has patents for everything from the materials and structure to the manufacturing process. For this reason, even though many China-based manufacturers are developing similar products, a large number of technological breakthroughs are still required when working with conductive ceramic filler in PCB process, making the prospect of competing products coming out unlikely in the short term, giving Polytronics an undoubted advantage in this area. Polytronics has high hopes that the increasing use of USB 3.0 will help to popularize SLR PPTCs. Zeng explained that most manufacturers assess passive elements in terms of price, supply and quality. Polytronics is working to break through many manufacturers' ill-conceived design philosophy of "enough will do"; the firm's SLR PPTC products allow desktops, notebooks and consumer electronics devices to become less power hungry and more compatible, helping to reduce subsequent compatibility problems, not to mention customer service and RMA costs. Polytronics' SMD PPTC products took a nearly 70% share of the market in 2009, with production capacity in 2010 standing at around 200 million units per month, and monthly shipments of SLR series products account for around 10 million units, just under 10% of overall shipments. Zeng said he believes that this figure will gradually climb as first-tier motherboard manufacturers and major notebook OEMs begin using these products, which should be the mainstream within 2-3 years. Polytronics' PPTC products: SMD SLR series Photo: Company Miniaturized design: Polytronics' first 0805 and 0603-size SMD PPTC components are also available in the same ultra-low resistance versions. The 0805 and 0603 models can be used to implement 2A or 1.5A high current protection respectively.Photo: Company Comparison with existing products Product Ihold (A) R1max (mΩ) Max Voltage Drop (V) @1A SMD1206P150TFT 1.5 120 0.120 SMD1206P150SLR 1.5 55 0.055 Comparison with over-current protection Ics Product Continuous Current (A) Typical Rds (ON) @1A Typical Voltage Drop (V) @1A Current Limiting Switch 1.5 110 0.110 SMD1206P150SLR 1.5 40 0.040 Ultra-low resistance, ultra-low voltage drop: Ultra-low resistance materials mean that peripherals can receive higher voltages while working under high-current conditions. Source: Company

Micro-Star International (MSI) has launched its new R6850 Cyclone 1GD5 Power Edition graphics card equipped with the latest AMD Radeon HD 6850 GPU. Apart from being the first Radeon HD 6850-based graphics card supporting triple over-voltage functions, the R6850 Cyclone 1GD5 Power Edition is equipped with a 6+1 power system to improve power supply quality and stability, MSI claimed.MSI also pointed out that the graphics card's Cyclone thermal solution is able to reduce the GPU temperature by up to 14-degrees Celsius, while lowering noise by 4dB versus the reference design under full-speed operation.MSI also introduced its exclusively developed P/S Switch for users to adjust fan speed between two modes, performance and silent.Meanwhile, the R6850 Cyclone 1GD5 Power Edition is equipped with the latest Military Class II materials including Hi-C tantalum and solid caps as well as SFC high-performance chokes to ensure the best power supply quality and stability.MSI R6850 Cyclone 1GD5 Power Edition graphics cardPhoto: Company

Mobile communications technology is a constantly evolving field. Rather than always trying to keep up with the latest developments, sometimes taking a different strategic tack will work just as well. While NTT docomo came out second-best in the battle for the iPad 3G Japanese market this year, the Personal Wireless Router (PWR) from another NTT company NTTBP (Broadband Platform) created a new opening. A Taiwanese IT vendor played a role in creating the new blue sea market as well. In this report, we visit NTTBP President Tadao Kobayashi to find out about NTTBP's strategy for next-generation wireless networks.The constantly expanding range of mobile Internet services and the length of the industry chain signify that it is becoming increasingly difficult for traditional telcos to control every single development. They must adopt more flexible strategies and ally with more strategic partners to respond to the new challenges.Japan has now surpassed North America and Western Europe to become the largest wireless broadband market in the world and the demand for mobile Internet is continuing to grow rapidly. As the largest telco in Japan, NTT docomo has come under increasing pressure from other competitors such as SoftBank over the past year. (SoftBank secured exclusive Japanese rights to Apple's iPhone and iPad. Both products have proven to be wildly popular in Japan.)Realizing that the popularity of smart phones and the iPad will lead to a surge in demand for network bandwidth, NTT docomo responded by releasing the Personal Wireless Router (PWR). The PWR complemented the public Wi-Fi network deployed by fellow NTT subsidiary NTTBP throughout Japan and quickly gained solid consumer support. While NTTBP usually works quietly behind the scenes, its role in the success of the PWR has increased its stock with the Japanese communications industry.During the interview, NTTBP President Tadao Kobayashi explained that NTTBP's role is that of a network infrastructure provider. NTTBP is the overall integrator and administrator for the public Wi-Fi networks of NTT business units such as NTT East, NTT West, NTT docomo and NTT Communications. It has also set up more than 7,000 base stations in airports, train stations, schools, hotels, cafes and even train carriages throughout Japan. Expanding its services to include smart phones has helped boost NTTBP's data traffic business by several fold.Kobayashi said that Wi-Fi is gradually becoming the standard wireless interface for portable electronic products. Wireless Internet is now increasingly being integrated into notebooks, smart phones, handheld gaming devices and tablet PCs, so the bandwidth demand is continuing to expand as well. "A huge amount of infrastructural investment is required to deliver Wi-Fi grade speeds over LTE (4G) networks. Wi-Fi is low cost and does not involve expensive spectrum licensing fees either, making it an investment that offers very high returns."Kobayashi thinks that NTTBP can use the newly created demand as an opportunity to set up a new business model. "A new market however lacks a precedent, so the process of going from thinking up a concept to securing the support of your partners is therefore very difficult." Nevertheless, this is a process that all original products or inventions must go through and Kobayashi is more than willing to share this experience with Taiwanese vendors looking to move up to the next level.The MOEA Industrial Technology Research Institute has never spared any effort when it comes to looking for international business opportunities. Industrial Development Bureau section chief Long-fon Hsieh said: "By promoting partnership opportunities with major international companies and learning from their development processes for innovative applications, we can help Taiwanese companies develop even more original and localized value-adding application services. This will help enhance the added value from Taiwanese ICT products as well."Kobayashi first met with team leader Chih-yuan Liu and deputy team leader Chi-lung Wang from the ITRI ICT Laboratories five years ago. Thanks to the efforts of the ITRI, NTTBP began working more closely with Taiwanese companies. Apart from sharing NTTBP's own Wi-Fi operations savvy with Taiwan, the ITRI and NTTBP began a technical exchange program last year as well. The latest joint project is power-saving software for smart phones and smart home sensing applications.Commercial confidence means actual PWR sales figures are not available but Kobayashi revealed that triple-digit growth is expected next year, so Japan will assuredly significantly increase its purchases of wireless gateways from Taiwan. When the associated applications and services are expanded to China, the Americas, and Europe, Taiwanese businesses will benefit as well."There is still a great deal of potential in Wi-Fi!" says Kobayashi. NTTBP is now studying the next generation of Wi-Fi communications standards. The interfacing and compatibility issues between PWR products and LTE (4G) networks are being worked on as well. Kobayashi noted that wireless networking is unlicensed, unlike 3G and even 4G networks. It is also free from the restrictions of licensed bands as well, so 3G and Wi-Fi will complement rather than conflict with each other.Digital convergence is now an established trend and users are increasingly coming to expect seamless IT services. The MOEA IDB is now actively promoting partnerships between embedded system vendors and value-added application or content service providers. The partnership will focus on developing the value-added application services derived from digital convergence. The "Create International Supply Chain for Embedded Software Industry" project, commissioned by the MOEA IDB, and being executed by the ITRI, for example, is based on identifying partnership opportunities with major international vendors such as NTTBP. These projects will enable local companies to set up value-added application services suitable for Taiwan and introduce their successful business models to the business market. This will in turn lead local embedded systems, value-added application or content service vendors into emerging blue sea markets.NTT docomo recaptures Japanese mobile market with support of Taiwanese IT vendors and a flexible Wi-Fi strategyPhoto: Company

Chimei Innolux's (CMI's) Longhua subsidiary, the Innocom Technology (Shenzhen), in China has recently obtained two RoHS certifications from the China Electronics Standardization Institute (CESI), including the production and management of 1.36- to 10.2-inch LCD modules (LCMs) passing the China RoHS factory inspection, and the 1.36- to 4.3-inch LCMs obtaining the China RoHS product voluntary certification. CMI is the first panel maker to obtain the certifications. Being first to establish the China RoHS certification management system gives CMI an advantage to be active in the supply chain, receiving related policy support, obtaining priority in government procurements, and being first to capture market opportunities.As one of the first companies to participate in the China RoHS voluntary certification program, CMI is prepping its supply chain in coordination with the Electronic Information Products Pollution Control Technology Center and CESI Certification Center to establish comprehensive systems for control of hazardous substances and quality assurance.The advantages of obtaining China RoHS voluntary certification include being the first to establish a RoHS certification management system, combining RoHS testing and product certification to increase third-party credibility. It also gives CMI an active position in the supply chain. The result of China RoHS voluntary certification for materials and parts provides admissibility for whole-unit compulsory product certification required by the next tier of suppliers in the supply chain, reducing customers' whole-unit certification cost and reducing time-to-market. In addition, when customers are required to obtain China RoHS compulsory certification, CMI can quickly respond to meet that requirement, enabling customers' products to capture market opportunities first. The China RoHS voluntary certification also not only makes it easier to receive national policy-related support but also priority in government procurements.

Hsinchu, Taiwan, Dec 21, 2010 - AU Optronics (AUO) announced today that Fang-Chen Luo, AUO's CIPO (Chief Intellectual Property Officer), was honored by the 2011 IEEE Jun-ichi Nishizawa Medal for his long-term contribution to the development of TFT-LCD. The IEEE Honors Ceremony will take place in August 2011, in San Francisco, Calif, USA to formally acknowledge the contributions and accomplishments of the recipients.IEEE is the world's largest electrical and electronics engineering technical professional association, with currently around 400,000 members in 160 countries. The IEEE Jun-ichi Nishizawa Medal commemorates Jun-ichi Nishizawa of Japan. Nishizawa is renowned globally for his outstanding achievements in the development of semiconductor, thus also known as "Mr Semiconductor" and "Father of Microelectronics" from Japan. IEEE established the IEEE Jun-ichi Nishizawa Medal in 2002 to recognize his lifelong achievements. This internationally known and acclaimed Medal selects its recipients on a stringent set of criteria, including quality and originality of the technical achievement; research effort and resources devoted; number of publications, patents and awards, and their significance; impact on the academia, industry, and benefit to the society. This year's IEEE Jun-ichi Nishizawa Medal co-recipients include Peter Brody, who served at Westinghouse and was also a forerunner in TFT-LCD development, and Bernard Lechner, the creator of active matrix at RCA in earlier times.Luo's pursuit of TFT began from his doctoral studies at Northwestern University. For forty years, Luo has devoted himself fully to TFT research and development. His leading innovations continually marked the history of global TFT industry. In 1973 and 1974 respectively, Luo demonstrated the world's first TFT-EL and TFT-LCD panels at Westinghouse. For this TIME magazine published an article in Dec 1974, which attracted significant attention in the industry worldwide. Luo was also the pioneer to have applied TFT-LCD to avionics. He made a successful attempt to develop TFT-LCD for military use when he served at GE and OIS. TFT-LCD panels were introduced to numerous avionics programs such as F-16, Apache helicopter, NASA spaceship, and cockpit TFT-LCD panels of Boeing and Airbus aircraft, replacing CRT successfully.Luo has also committed thoroughly to the development of Taiwan's TFT-LCD industry. After the Taiwan TFT-LCD Association (TTLA) was established in 2002, Luo had been hosting the industry scientific projects of TTLA Advanced Technology Research Organization. Resources were pooled from the whole sector to significantly boost Taiwan TFT-LCD industry's global competitiveness. Luo had served as AUO's CTO since 1996. In October 2010 he became AUO's CIPO, and led his team to develop various innovative technologies, manage and increase intellectual properties, and establish the Company's patent map. Due to abundant R&D energies, AUO rose quickly to become a world-leading TFT-LCD supplier, with the number of accumulated patents constantly exceeding its peers and innovations frequently acknowledged by awards around the world.AUO will carry on Luo's passion and commitment and continue to develop diverse types of innovative products and technologies. Meanwhile, the fruits of research will also be supported by a robust patent map, so that an all-new green digital life experience will be created continuously through high value-added creations.IEEE (Institute of Electrical and Electronics Engineers) was formed by the merger of American Institute of Electrical Engineers (AIEE) and the Institute of Radio Engineers (IRE) in 1963. The organization is the world's largest electrical and electronics engineering technical professional association, and currently has around 400,000 members in 160 countries. IEEE's diverse representation makes it influential in areas such as aerospace, computer, telecommunications, biomedicine, and consumer electronics.AUO CIPO Fang-Chen LuoPhoto: Company

December 21, 2010 (Plano, TX) - Texas Advanced Optoelectronic Solutions (TAOS) today announced that the company has received the prestigious 2010 TV Innovation Award for its digital ambient light sensors in the Green Technology category at the 2nd Annual TV Innovation Awards. The TV Innovation Awards, administered by IMS Research and judged by an independent panel of industry experts, honors the most groundbreaking companies in the television space shaping the future of the medium in 14 different categories. "The TV Innovation Awards recognize technologies that are most likely to make a radical shift or change in the television landscape," said Ian Weightman, president, IMS Research, the administrator of the TV Innovation Awards. "With more than 140 entries for the 2010 awards, competition was intense. The judges of the Green Technology category were clearly impressed with the unique capabilities and maturity of the TAOS Digital Ambient Light Sensing solution."As displays can consume as much as 60% of the overall system power, digital ambient light sensors have become a critical and ubiquitous component in today's consumer electronics that manufacturers worldwide have adopted to automatically adjust the display picture brightness thereby reducing overall system power consumption. Digital ambient light sensors enable the automatic adjustment of LCD, OLED or plasma display brightness based on determining the ambient light conditions. This enhances display picture quality and additionally reduces overall system power consumption by as much as 30%. Digital ambient light sensors also deliver improved display contrast ratio when combined with the system SoC. Digital ambient light sensors have become increasingly more relevant to consumers and critical to manufacturers driven by increased global awareness and concerns surrounding the need for energy conservation and the Green movement. AOS digital ambient light sensors are being leveraged by manufacturers of HDTVs to lower their system power consumption in order to certify their products to meet the increasingly stringent requirements of TV energy efficiency initiatives driven by the US EPA Energy Star, California Energy Commission (CEC), the European Commission's Ecodesign Directive and, most recently, in China with its China Energy Conservation Project (CECP) which aims to reduce flat panel TV energy consumption with its mandatory TV energy standard that became effective on December 1, 2010.The TAOS digital ambient light sensors use a patented dual photodiode architecture that allows for more flexible, aesthetic industrial design by allowing HDTV manufacturers to conceal the ambient light sensor behind spectrally-distorting dark plastic or glass. As darkened glass or translucent materials can be transparent to IR wavelengths while attenuating visible light by 100 times or more, the TAOS dual-photodiode architecture compensates for the increased IR component. When combined with the ability to adjust the analog gain settings up to 128X, the device excels in challenging very low-light level applications. As a result, TAOS digital ambient light sensors provide consumer electronics manufacturers with greater freedom to produce sleeker, more appealing and innovative designs by eliminating the need to use clear glass/plastic in front of the sensor or drill unattractive holes/slots into the display bezel in order for light to reach the sensor."TAOS is very honored to have its digital ambient sensors recognized by the TV Innovation Awards," said Jerry Koontz, TAOS director of marketing. "TAOS pioneered the industry's first digital ambient light sensor on 2002 when it introduced the TSL2550 device and continues to expand its leadership role in ambient light sensing. The TAOS portfolio now includes discrete and integrated digital color sensor and proximity detection sensor solutions, higher sensitivity ambient light sensors for demanding low-light applications and expanded packaging options for cost-sensitive applications. With HDTVs and their bezels continuing to become thinner, TAOS IR proximity sensing technology is also a very attractive solution to HDTV manufacturers for eliminating mechanical buttons/switches which also reduces system cost and increases overall system reliability."

Extending the uses of their technology into yet another application, GlacialLight, a sub-division of the experienced technology manufacturer GlacialTech Inc, has announced a totally brand-new product, an LED panel light series named Pollux. Designed to be both fashionable and functional, the very first Pollux series LED panel lights are ideal for replacing traditional tube lights or grid lights. Free yourself from uneven, fluorescent tube lighting with the new Pollux LED panel lights, all of which have evenly distributed "cool white" light emitting diodes covering their surface for perfect, easy on the eyes light. GlacialLight once again proves their capability and relevance by adding this newest innovation to their already long list of products utilizing LED technology.Consuming only 50W of power while providing 3400lm of light these light panels are bright, energy-efficient and can be used in a variety of indoor settings. From commercial and industrial to residential applications, Pollux LED panel lights can be recessed or hung, placed on ceilings or walls, and provide users with exceptional versatility.With the environment in mind GlacialLight designed the Pollux LED light panel to contain no hazardous chemicals, such as mercury, or harmful radiation emissions such as UV or IR, making them more eco-friendly than traditional tube or grid lights. Pollux LED panel lights are also more economically friendly, consuming less power while providing more light, than traditional lighting products.Specifications-Power consumption: 50W-Beam angle: 120 degrees-CCT: 6000K-CRI: 70-Input voltage: 100-240V AC (±10%) 50/60Hz-Luminous flux (lm): 3400-Dimensions: 600x600x13 millimeters-Lifespan: 30,000 hoursGlacialLight Pollux LED panel lightPhoto: Company

Polytronics Technology Corp (PTTC) is dedicated to the production of PPTC components and thermal substrate boards. Polytronics' research and production activities have consistently upheld the firm's three key principals of materials innovation, superior product performance and reliability, and start-to-finish environmentally friendly processes. The quality and effectiveness of the high thermal conductivity coefficient materials and substrates produced using these principals have been affirmed time and time again by the firm's customers. Polytronics' production lines have now been expanded for 2-8W/mK thermal conductivity coefficient capabilities, giving the company the widest range of products of any Taiwanese manufacturer. Moreover, Polytronics products have been recognized and selected by major Taiwanese, Japanese and Korean LCD TV and LED lighting manufacturers; these customers have expressed great appreciation of the consistent quality of the resulting products.In order to offer its customers even more choices, Polytronics' R&D team has continued to strive for product innovation throughout 2010, and development work has already been completed on a number of new heat dissipation products. As demand for LED light sources is gradually moving towards increasingly concentrated, high-brightness sources, many designs already demand highly efficient heat dissipation. Polytronics has pushed the heat transfer coefficient of its materials up to the highest industry standards. The successful development of products featuring materials with a thermal conduction coefficient of 12W/mK will further demonstrate Polytronics' position at the leading edge of materials technology, and the firm's R&D team will continue to work to lead the industry in further breakthroughs, thereby providing its customers with even more choices for green energy, LED carrier plates and other new applications.In addition to providing higher performance solutions, Polytronics also looks forward to offering its customers products with an enhanced competitive edge. For this reason, the company will launch another new product with a specification tailored to the needs of its LED TV backlight unit (BLU) customers. This product will feature a new method of materials preparation which delivers a thermal conductivity coefficient of almost 2W/mK, along with Polytronics' customary high quality and reliability, but at a greatly reduced cost, thereby enabling the firm's customers to increase competitiveness without compromising on quality. Looking into the future, Polytronics Technology Corporation will continue to increase its core competitiveness in materials science by working tirelessly to develop new materials, formulations, manufacturing processes and products that give customers a greater range of high performance, highly reliable and highly competitive options to choose from.Polytronics expands its thermal management products to 12W/mKPhoto: Company

Toshiba has announced that the company will aim for sales of two million LCD TVs in the China market in the fiscal year of 2011 ended March 2012 - four times its current target for 2010 fiscal year ended March 2011. The company expects to achieve this and to meet diverse market needs by introducing a broad line-up of nine series and a total of 24 models, including high value added TVs. In addition to the standard models offering excellent cost performance that it started to market in October this year, Toshiba will launch its new flagship LCD TV, the 55X1000C, late December. This high-end model inherits the key concepts of the Cell Regza TV, Toshiba's top-of-the-line model in Japan, and brings them to an overseas market for the first time.The China LCD TV market is growing at a brisk pace, and is expected to surpass the US as the world's largest TV market in 2010 fiscal year. In order to take maximum advantage of high-growth opportunities, Toshiba has established Toshiba Visual Products (China) (TVC), a sales and marketing joint venture with China-based TCL. The joint venture started operation on October 1, 2010 and will expand Toshiba's sales network in China's coastal region and its huge hinterland. TVC will put in place a nationwide network of mass merchandisers and smaller outlets, with the goal of expanding Toshiba's current network of about 2,200 stores to a total of 15,000 by 2013 fiscal year.With its superb picture and sound quality, the 55-inch 55X1000C was expressly designed to meet China's high-end home entertainment market. The new TV features a mega LED-backlit panel and employs Toshiba's newly developed new Regza Engine, a high-performance multi-processor platform that draws on the company's extensive experience in semiconductors and software to deliver outstanding image quality, sharp, realistic 3D, and excellent sound. The 55X1000C also features a 2D to 3D conversion system that allows users to enjoy 3D images generated from conventional 2D content.Toshiba 55-inch LED TV, 55X1000CPhoto: Company

AMD has introduced Radeon HD 6900 series graphics. The AMD Radeon HD 6900 series of graphics cards provides gamers with an enhanced second-generation, Microsoft DirectX 11-capable architecture and AMD PowerTune power management technology.With AMD Eyefinity multi-display technology and AMD HD3D technology for 3D entertainment, the new AMD Radeon HD 6970 and AMD Radeon HD 6950 graphics cards are available immediately from retailers worldwide, with select models starting from NT$9,000-13,000 (US$302-436), the vendor said.The AMD Radeon HD 6900 series graphics cards feature dual eighth-generation tessellation units, delivering up to 2.9 times tessellation performance compared to ATI Radeon HD 5870 graphics, while increased 2GB video memory will serve as the new standard for graphics card frame buffers, the company added.AMD Radeon HD 6970 graphics cardPhoto: Company