Acer is intensifying its efforts in the Indian PC market, aiming to increase its consumer PC market share from 15% to 20% by 2026, with gaming PCs playing a central role, according to Harish Kohli, president and managing director of Acer India. The company's push includes hosting the annual Predator League esports finals in New Delhi.
Acer's strategy reflects a shift from its traditional commercial client base, which has historically accounted for about 70-75% of its revenue in India. The company entered the Indian market in 1999 through a joint venture with Wipro, primarily serving commercial sectors such as banking, power, oil, and government agencies. Consumer PC products were introduced only in 2002. Over the past few years, consumer sales have grown significantly, now representing nearly 47-48% of Acer India's revenue, narrowing the gap with commercial revenue, which remains at roughly 52-53%. The target is to achieve an equal split between the two.
Despite progress, Acer's gaming PC market share in India remains relatively low, presenting an opportunity for growth. Kohli outlined a new product segmentation strategy focused on entry-level, casual gaming, and professional esports. The Aspire series will target entry-level gamers, Nitro is positioned for casual users, and the Predator line focuses on esports professionals.
Previously, Acer's gaming lineup lacked entry-level models and depended primarily on casual gaming devices, with pricing challenges limiting competitiveness. Now, under the "Make in India" initiative, Acer offers multiple specifications across different price points, with entry-level gaming PCs priced below INR49,990 (approx. US$553.5) and mid-tier models between INR57,000 and INR60,000.
Andrew Hou, president of Pan-Asia Pacific at Acer, noted signs of recovery in India's government tender market. Acer recently secured half of a government contract for 1 million units, expected to be delivered in the first half of 2026, contributing to its full-year revenue target of US$1 billion and anticipated double-digit growth in India.
Kohli cautioned that supply constraints for memory and solid-state drives could result in a flat or slightly declining Indian PC market in 2026, potentially shrinking by 1–2%. However, an improvement in supply during the latter half of the year could lead to a rebound driven by pent-up demand, helping stabilize overall sales.
Article edited by Jack Wu
