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Trump's 25% auto tariff set to boost Tesla as Europe, Canada threaten retaliation

Nuying Huang, DIGITIMES, Taipei
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Credit: AFP

US President Donald Trump will impose a 25% tariff on imported passenger vehicles and key components starting April 2, prompting retaliation threats from the European Union and Canada. Trump warned that further tariffs would follow any retaliatory measures from trading partners, potentially triggering a trade war that would strengthen the competitive position of domestically manufactured vehicles.

The tariffs primarily benefit Tesla and Rivian, which assemble vehicles entirely within the US. Tesla, with manufacturing facilities in California and Texas, stands to gain significant production capacity and cost advantages over competitors. Once implemented, these tariffs will rapidly increase Tesla's edge over mainstream automakers with substantial import ratios, including Hyundai-Kia (65%), GM (51%), Toyota (50%), and Volkswagen Group (21%).

Under the USMCA, parts from Canada and Mexico will face tariffs only after proper procedures are established, providing a temporary buffer. However, Trump's actions undermine original USMCA agreements. European, Japanese, and South Korean manufacturers will be directly impacted by the April tariffs, with Tesla's advantages growing further if retaliatory measures trigger additional US tariffs.

As the world's third-largest EV market, the US could soon see domestically produced electric vehicles (EVs) competing favorably against gasoline models. Unlike Europe and China, the US market is led by domestic producers, particularly Tesla.

In manufacturing flexibility, Tesla produces 60-75% of its parts domestically, with most others imported from Mexico. Supply chain experts note Tesla's certification process for alternative parts is significantly more agile than traditional manufacturers, taking less than a year compared to approximately two years for conventional automakers.

While Musk acknowledged tariffs will have a "non-negligible" impact on parts prices, traditional automakers face longer certification periods and higher engineering costs for replacements, with a substantial portion of increased costs likely to be passed on to American consumers.

Article edited by Jack Wu