First-quarter 2023 global tablet shipments came to only 29.44 million units, declining 17% from the prior quarter and 8% from the prior year as the market entered the traditional slow season.
Looking into second-quarter 2023, the global economy will show no obvious sign of recovery while the market will continue to be influenced by the slow season, limiting tablet brands' shipment in the earlier half of the quarter. With tablet brands' short-term orders expected to start emerging at the end of the quarter, overall tablet shipments worldwide will only drop slightly from a quarter ago.
Tablets are commonly considered a non-rigid-demand product positioned between PCs and handsets. Because of this characteristic, tablet shipments slipped sharply from a quarter ago in the first quarter with the market exiting the strong year-end season in the fourth quarter of 2022.