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Because of the weak economy and consumer confidence, tablet brands will continue to scale back their shipments in the first quarter of 2023 with overall volumes estimated to decrease by 20% from the prior quarter.
Abstract
Fourth-quarter 2022 global tablet shipments amounted to 35.46 million units, declining 7.7% from the prior quarter as consumers tightened their spending on non-essentials amid the weakening economy, rising inflation and high interest rates.
Looking into first-quarter 2023, in view of the weak economy and consumer confidence, tablet brands will continue to scale back their shipments. Traditional slow season effects will keep global tablet shipments on a downward trend, estimated to decrease 20% from the prior quarter.
Apple has lowered its production forecast for the coming quarters, while non-Apple brands such as Amazon and Lenovo have also cut their orders to OEMs for first-quarter 2023. The reduced volumes are expected to lead to a nearly 20% sequential decline in global first-quarter 2023 tablet shipments.
Table of contents
Chart 2: Shipments by product ? iPad, non-iPad branded and white-box, 4Q21-1Q23 (m units)
Chart 3: Shipment share by product ? iPad, non-iPad branded and white-box, 4Q21-1Q23
Chart 12: Shipments from Taiwan makers and share of global shipments, 4Q21-1Q23 (m units)
Chart 13: Taiwan tablet shipments by maker, 4Q21-1Q23 (m units)
Chart 16: Tablet shipments of China-based newcomers, 2022-2023 (m units)
Price: NT$15,000 (approx. US$500)
