Shipments of LCD TVs by Taiwan-based makers fell 45.2% sequentially to 4.65 million units in the first quarter of 2020, affected mainly by seasonality and the outbreak of the coronavirus pandemic in China, according to Digitimes Research.
Taiwan's TV shipments to the North American market were less affected by the pandemic and the off-peak season effects in the first quarter. The ratio of shipments to North America rose to 39.4% of overall Taiwan volumes in the quarter from 38.1% a quarter earlier, Digitimes Research figures show.
The shipment proportion of TV models sized above 50 inches fell to 44.3% in the first quarter compared to over 50% in the previous quarter, while the ratio of models ranging from 32-39 inches increased significantly during the January-March period.
Meanwhile, the proportion of 4K models also declined to 50.6% in the first quarter.
TPV Technology was the top vendor among Taiwan-based TV makers in the first quarter, taking up a 43.7% market share, and it was followed by Foxconn Electronics, Amtran Technology and Innolux.
Looking ahead, Taiwan's TV shipments are expected to experience an annual decline of 42.4% to 4.13 million units in the second quarter 2020 as the pandemic has spread into Europe and the US hurting global economic growth and undermining demand for TVs, Digitimes Research estimates.