Acer CEO Jason Chen has pointed out that the UK's departure from the EU will weaken demand in the Europe market because of weakened consumer confidence and exchange rate fluctuations. However, how serious the impact may be remains to be seen, he said.
The outcome of the UK vote has already created immediate impacts on exchange rates, and Acer will work to avoid the impacts from the changes of the currency exchange rates, Chen said
Since Acer has over 30% of its revenues from Europe, Chen expects the referendum to affect Acer's operation in the region and the company has already seen some impacts from the exchange fluctuations.
Chen pointed out that Acer will try to strengthen its operation, looking to minimize the impact from the changes. Acer has strong brand recognition in Europe, but the company will still need to add more value on products it offers.
Article translated by Joseph Tsai
