According to data by audience platform researcher Jumptap platform, Apple continues to hold the top spot in tablet market share, but its chief competitor in the smartphone sector, Samsung Electronics, is starting to make a run. The Samsung Galaxy Tab jumped 5.8pp in market share on year. Meanwhile, Kindle Fire, which was the hottest challenger to Apple after Christmas 2011, has cooled down, losing 11.4pp in market share. Additionally, Google's Nexus is finally on the radar after releasing three generations of its first tablet in just one year.
Additionally, according to data from the Jumptap platform of over 218 million US consumers, the iPhone continues to grow as the top smart device, and has increased its share by 9.6pp on year. Its step-sister, the iPod touch, has lost share 10.1pp, however, signaling that consumers are beginning to see less value in a smart device without phone call capabilities. Meanwhile, Samsung devices, led by the Galaxy S, continue to gain share.
The Apple device share continues to hold strong at the number one spot. Samsung's share, on the other hand, has leaped 5pp over the previous year, which strengthens its number two positioning. Blackberry and HTC face the most challenging struggle, with HTC's global market share dropping to 5.3% in the first quarter, from 9.3% a year earlier, according to analyst firm Gartner.
The firm also said that according to ad requests on the Jumptap platform, 84% of mobile traffic now comes from apps. Just two years ago, the split was roughly 50/50. At the time, some experts predicted the death of the mobile app as companies began to build responsive, cross-platform mobile sites. It now seems that reports of the death of apps were greatly exaggerated. the firm added.
Article translated by Alex Wolfgram
