China-based TV vendor TCL bumped up its TV sales in markets outside of China by 50% on year in 2012 and hopes that in 2013 it can tackle more smart TV sales as the smart TV penetration rate in China is expected to climb to 40% during the time period, according to market observers.
Aside from seeing booming sales in China's market, TCL was aimed at expanding its sales in emerging markets during 2012 and expects them to continue climbing in 2013 due to expected global economic growth, said the observers.
Additionally, the company was focused on developing smart TVs during 2012 when China's smart TV penetration rate was at approximately 20%. However, that percentage is expected to double in 2013 and TCL plans to release new smart TV models to meet expected consumer demand, added the observers.
TCL currently holds the number one spot in LCD TV sales in China and also reached the number three spot during 2012 in terms of global LCD TV shipments at 15.52 million units.
Article translated by Alex Wolfgram
