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Tuesday 15 February 2011
MWC 2011: Acer announces new products under Iconia line
In addition to the previously revealed Iconia Tab A500 tablet PC, Acer, at Mobile World Congress (MWC) 2011, announced several new products under its Iconia lines including tablet PCs, a dual-screen notebook and smartphones.Acer unveiled a new tablet PC, the Iconia Tab W500, running on Windows 7 and equipped with AMD's C-50 processor and Radeon HD 6250 graphics chip for visuals and gaming.The Iconia Tab W500 features multiple connectivity options including Wi-Fi, 3G (on selected models) or Bluetooth 3.0. In addition, the device also features dual, back and front, Acer Crystal Eye 1.3-megapixel webcams to allow consumers to engage in video chat or video calls with friends.The Iconia Tab W500 is also equipped with a 10.1-inch multi-touch screen that is complemented by a full-size chiclet docking keyboard as well as Dolby optimized audio for both productivity and entertainment.Acer also introduced its 7-inch Iconia Tab A100 featuring Android 3.0 and Nvidia's dual-core Tegra 2 processor.With the Iconia Tab A100's 1024 by 600 resolution and gyrometer control, the device is suitable for entertainment functions such as watching videos, reading books or magazines and playing games.The Iconia Tab A100 has a 5-megapixel auto-focus rear camera as well as a 2-megapixel front-facing camera for picture taking or live chat purposes. In addition, the device will also be capable of supporting wireless connections such as Wi-Fi, 3G or Bluetooth 2.1.Acer also unveiled a new concept device, the Iconia that combines the versatility of a conventional 14-inch form factor with a unique dual-screen layout and all-point multi-touch functionality.The Iconia is powered by Intel's Core i5 processor combining with dual 14-inch displays that support a resolution up to 1366 by 768. Protected by durable Gorilla Glass, the displays are both scratch and finger print-proof.The device will also feature a virtual keyboard on the bottom display for output. It comes with a full-size QWERTY layout with international language support to give users the same experience of a traditional physical keyboard and features predictive text input for natural-speed typing while avoiding mistakes.The virtual keyboard also includes a touchpad and a numeric keypad and can be easily switched to handwriting mode.Acer Iconia Pad W500 tablet PCPhoto: CompanyAcer Iconia Pad A100Photo: CompanyAcer Iconia dual-screen notebookPhoto: Company
Monday 14 February 2011
AzureWave to unveil lineup of high-performance 3G products and world-recognized Android software development for evolving mobile Internet market at 2011 MWC
AzureWave Technologies, a leading wireless module supplier, will make its appearance at the Mobile World Congress (MWC) this year, to debut its lineup of 3G products and sophisticated Android software development achievements for the promising mobile Internet.AzureWave possesses strong relationship with major chip vendors in the world and has proven capability in integrating different chips and packaging multiple ICs into one single small module for mobile and embedded devices. The company's low power consumption design can also extend the mobile device's battery life without sacrificing performance.The advantage of such a business model is that AzureWave is capable of providing a module IC with the strongest combination available on the market, offering the best possible, cost-effective, customizable, and time-to-market solutions to its clients.Attending the MWC show for the third consecutive year, what is more noticeable is that AzureWave will be showcasing for the first time its fresh new 3G products designed for the mobile Internet device market.Catering to the global booming mobile market where numerous smart devices such as tablets and smartphones are being introduced since late 2010, plus the inevitable rising demand for faster speed in data communication, AzureWave is taking the advantage of its strong expertise in wireless technologies integration, to build a brand-new 3G product line for enabling a true wireless mobility experience.AzureWave is showcasing at the MWC its complete series of 3G products including a uniquely-designed, micro-sized 3.5G HSPA dongle router and the world's smallest 3.5G HSPA tri-band mobile router, enabling high speed wireless Internet access from virtually anywhere with any WiFi-enabled device. Aside from the innovative router products, AzureWave has utilized its core competence in wireless technologies integration as well as module manufacturing capability, to introduce at the same time the 3.5G mini-card module for embedded laptops and tablets. AzureWave has readied its 3G products for WCDMA and CDMA2000 networking systems, offering blazing fast download speed at up to 21Mbps peak rate.At MWC 2011, the company will also showcase its latest four-in-one wireless module IC, which integrates Wi-Fi, Bluetooth, FM and GPS capabilities into one SiP (system-in-package) module. The highly integrated module IC, with low power consumption and complete software support, will allow users of any mobile and smart device to have an expandable and rich wireless experience.In addition to designing and manufacturing module ICs, AzureWave has also been working on software development ever since it was founded. It has already been transformed into a DMSS (design, manufacturing and software supporting service) provider that provides its clients with complete and customized software services.AzureWave has strong R&D resource devoted to software development that enables the company's module ICs to support all available operating systems on the market including Android, Windows Mobile, Linux and others. The company even sponsored an open platform development team "0xlab" which concentrates on bringing together the Android's open software and hardware industrial design.The main objective for 0xlab is to assist Taiwanese design and manufacture industries to understand and efficiently utilize the open platform like Android, therefore reducing the period of research and development, and bring the best and competitive products to the market.0xlab is excellent in hardware/software integration, and is dedicated to provide turn-key solution for mid/entry-level Android-based phones by adjusting related firmware, porting drivers and ensuring best performance turning. The team is also capable of designing value-added services such as customized user interfaces (UI) for clients as well as providing assistance concerning software. The impressive contribution from the team has been recognized in the open source world as "Top 10 contributors to Android" - ranking committed since Froyo (Android 2.2) release - making its sponsor AzureWave more competitive over its rivals on software development.As for the wireless entertainment/computing sector, AzureWave also has several new products and technologies, such as wireless modules that support 802.11ac and 802.11ad standards. For the 802.11ac/ad wireless modules, AzureWave has recently teamed up with Israel company Wilocity to develop Pre-WiGig solution that supports 60GHz frequency band, which features data transmission rate of up to 7Gbit/s, over 10 times faster than the highest 802.11n Wi-Fi. The company believes such technologies will start taking off later this year or in 2012 as demand for wireless entertainment picks up.AzureWave has also been working aggressively for wireless display (WiDi-like) technology, which allows HD media transmission from PC/NB or game consoles to HDTV wirelessly. The company is already in cooperation with several TV brand vendors for them to integrate AzureWave's wireless products into their latest TV products. AzureWave is also working on new technology to allow wireless media transmission between smartphones and TVs and the technology is expected to be a focus at the MWC 2011 show.After several years of hard work, the company has successfully cut into the supply chain of Top-5 smartphone brand vendors and the company is currently shipping its wireless module IC products to most of Taiwan's DMS/EMS providers as well as ODM/OEM players that manufacture smartphones. AzureWave is one of the largest suppliers for the Taiwan market.In addition to smartphones, AzureWave expects that strong tablet PC shipments from smartphone and PC vendors in 2011 will significantly boost their demand for wireless modules and the company has already started cooperating with several PC-based vendors for their tablet devices.In the future, the company will continue to focus on its wireless module IC business since the overall wireless connectivity industry is still growing rapidly. And with most of the consumer electronics products set to be providing wireless connectivity, AzureWave believes the business will continue to contribute strong growth to the company in the next 3-5 years.For more information about AzureWave Technologies, please check their website at http://www.azurewave.com/.Ted Lee, CEO and president of AzureWave TechnologiesPhoto: Joe Tsai, Digitimes, February 2011AzureWave wireless module ICPhoto: Company
Friday 11 February 2011
Verbatim to showcase color-tunable OLED lighting
From April 12 through 17, Mitsubishi Kagaku Media Co, Ltd (HQ: Minato-ku Tokyo) will display through its subsidiary, Verbatim Limited (HQ: United Kingdom), its color tunable and dimming organic light-emitting diode (OLED) lighting panels called VELVE at Fuori Salone, an exhibition held in Milan, Italy.This is actually the first in the world to mass-produce successfully this color tunable/dimming-type OLED lighting. Satoshi Uchihara, a lighting designer who was involved in lighting up such important sites as the famous Japanese temple Kinkakuji, and the New Terminal Building at Haneda Airport and others, was tapped to produce the entire exhibit which he decorated using the VELVE, one of the world's largest OLED panels at approximately 14cm by 14cm. In addition to proposing an innovative illuminated space, he communicated the infinite possibilities for the use of light.Mitsubishi Kagaku Media and Verbatim are now making this OLED lighting product available under the banner of a new brand called VELVE. The name VELVE, which was borrowed from the English word velvet, communicates the feeling that the light produces. Specifically, these OLED lightings produce a fine, and soft, yet deep luminance. Also, these lightings incorporate in one of the layers that composes the organic electroluminescence layer a coating technology that is the first in the world to be mass-produced successfully.OLED lightings enable unique lighting expressions; you can adopt the various characteristics of which they are capable, such as a surface light source, ultra-thin shapes, no restrictions on shape, and their ability to be transparent. The OLED lighting, VELVE's color tunable and dimming (intensity and saturation) features include their ability to adjust to seasons and time and the like. For example, at the beginning of your day, they generate light that is white, fresh and cheery. As the end of your day approaches, however, they create a warm glow that is calming and relaxing. In short, these lights easily create atmospheres that match the time of day and your mood.Also, OLED lightings are a highly efficient light source that also makes them gentle on the environment. Mitsubishi Kagaku Media/Verbatim have developed these lights and have made them available as a way to create comfortable environments for mankind, and society and to be gentle on the Earth.
Tuesday 8 February 2011
Sandvine to unveil new LTE-ready Policy Traffic Switch platform at Mobile World Congress
Waterloo, ON; February 2, 2011 - Sandvine, (TSX:SVC; AIM:SAND) a leading provider of intelligent broadband network solutions for fixed and mobile operators, today announced the launch of the Policy Traffic Switch 22000 (PTS 22000) platform, to be unveiled at Mobile World Congress, February 14-17, Barcelona, Spain. This latest generation of Policy Traffic Switch is ideal for service edge and aggregation layer deployments, including LTE networks, with up to 20 Gbps performance in a cost-effective two-rack-unit (2RU) form factor. Sandvine's innovative virtual switch cluster capability enables deploy-as-you-grow network build-out. "The Sandvine Policy Traffic Switch portfolio helps service providers address key business challenges. Whether the provider is operating in an emerging market where sustainable growth is the primary issue, or fighting in a competitive landscape where rapid innovation is the key to success, the PTS 22000 platform meets operators' flexibility and scalability requirements," said Don Bowman, Sandvine CTO. "The ability to closely link subscriber, application, device and location awareness with policy decision and enforcement will be critical for operators seeking to get the best out of their broadband networks. By integrating these capabilities they really have the chance to differentiate their services and drive down costs. What's more, if they can get and act on this intelligence close to end users, operators can intervene to manage traffic at the earliest opportunity. This will enable them to have the greatest impact on network loading, operating expenditure, and customer experience," said Simon Sherrington, author of Heavy Reading's Deep Packet Inspection Market Tracker. The PTS 22000 leverages a powerful array of technological features that enable network policy control solutions:- Compact form factor with scalable capacity from 10 Gbps to 80 Gbps in a virtual switch cluster, ideal for expanding edge deployments- Support for up to five million subscribers and 32 million concurrent flows, optimal for dynamic multi-session 3G and LTE mobile environments- Highest port density on the market, suitable for network edge aggregation, thus reducing required capital expenditure - True subscriber awareness, even with multiple IP addresses spread across many devices - Accurate application traffic identification augmented with subscriber, device, and location awareness enabling sophisticated network policy definition - Integrated policy decision and policy enforcement, providing real-time identification of network conditions and evaluation of business rules for immediate enforcement of policies across multiple or converged access networks The PTS 22000 platform, combined with policy control software features provides a powerful tool set that enables service providers to address the challenges of today's broadband networks, meeting consumers' diverse application and device usage requirements while profitably managing the tremendous data growth rate. The PTS is the backbone, which provides a broad range of network policy control solutions in the areas of traffic optimization, service creation, operations management, and business intelligence solutions. For more information on Sandvine's platform, products and applications, visit us at Mobile World Congress, Barcelona, booth #1J42, in Hall 1.
Tuesday 8 February 2011
IDENT announces 3 new semiconductor licensees and mass market product launch of OEM partner for ULPP technology
Germany, February 3, 2011 - IDENT Technology AG, a developer of innovative proximity sensing and 3D gesture control solutions, has announced that it had signed three license contracts with major IC manufacturers in 2010 for its patented ultra low power proximity (ULPP) technology. In addition, a leading global OEM license partner also launched a mouse product utilizing ULPP last month.Klaus Zeyn, vice-president of sales and marketing for IDENT Technology, commented, "The fact that three global licensees have signed up within a period of one year and another OEM has released a mass market consumer product makes this is a significant landmark in IDENT Technology's history. ULPP is an award winning technology for e-field based proximity sensing and is considered best in class for mobile consumer electronics devices. What makes ULPP so different and unique is that it provides superior reliability with its ability to distinguish an intended user action from other environmental conditions."He added, "It is being used to replace traditional input methods to wake up or switch on a product by physical grip, touch or simple sensing of a user's presence - for example to automatically unlock a handset, answer or reject a call. ULPP brings intelligence into proximity sensing and natural simplicity into interaction with a device."The company's ULPP technology was introduced in 2009 by IDENT Technology following its corporate refocus on the consumer electronics market. It is part of IDENT Technology's patented and scalable Z-Sense core technology pool, which allows manufacturers to incorporate intelligent proximity detection and 3D gesture control in their products.ULPP technology is the world's first sensor system especially designed for mobile proximity sensing - it is an electric near field sensing technology which enables ultra low power proximity detection, making it ideal for automated wake-up and control of mobile devices even without the need for a user to touch the device. In combination with other sensors, total device position awareness can be achieved. ULPP provides the industry's lowest power proximity technology with only 2-4µA power consumption, and runs IDENT Technology's EZApplication software suite.The computer mouse product launched last month utilizes the EZApproach and EZGrip features from this suite, enabling robust hand detection to switch on the mouse only if gripped by the user from both sides. These features also eliminate false function calls, such as unintended clicking or scrolling if the device is not actually being gripped by the user; this supports a very long battery life time of two years. Additionally ULPP uses a unique patented methodology for reliable operation under varying environmental conditions. This means that it is self adaptive to where it is being used, always providing the same performance while being able to reliably distinguish between a real user action and changing environmental conditions. Devices using ULPP can reduce power consumption by up to 90%.
Tuesday 8 February 2011
OSD offers 256x64 OLED displays with 16-level grayscale
OSD Displays (OSD) - Winter Park, FL. OSD Displays now offers 256x64 models with 16-level grayscale capability. This display is offered in blue as well as yellow. The 16-level grayscale capability will open up new applications to consider OLED technology.The products offering this technology are the OSD25664P0908-10 (blue), and OSD25664P0913-10 (yellow). These models have a 256x64 resolution and are perfect for 1RU rack mount designs, automotive, avionics, and a full range of other applications. The display can support 7-bits per pixel PWM for "grayscale" image depth. The display offers compatibility with parallel, I2C, and SPI interfaces via a standard ZIF-style 0.5mm pitch flex interface. The display is a relatively large OLED display offered at 2.8-inch at 84.0x25.8x2.0mm outline dimensions.Pricing for the OSD25664P0908-10 and OSD25664P0913-10 will start at around US$18.00 at 1k orders.OSD 256x64 grayscale display
Tuesday 8 February 2011
Boxlight announces external interactive projector module OutWrite
Belfair, WA (February 3, 2011) Boxlight has announced a new addition to their interactive line of products, the OutWrite. The OutWrite is a projector add-on module that transforms an ordinary projector into an interactive projector. The module attaches easily to any projector and eliminates the need for dismantling or purchasing cumbersome and expensive interactive whiteboards.The OutWrite uses a CMOS camera, IR wand and pen, and LightPen software, just as the patented and award winning ProjectoWrite interactive projector series. The interactive module was developed for users who want interactivity, but have existing projectors or specific projector requirements. The simplicity of OutWrite enables projector users to interact with their projected image in a matter of moments. The module can be mounted directly onto any existing projector or can be set on a table for portable applications."The great thing about the OutWrite is that the user can enjoy interactivity even if they are not ready to purchase a new interactive projector," says Chad Harrison, National Sales Manager for Boxlight. "With tightened budgets, the OutWrite is a great alternative to outfitting a user with new interactive whiteboards or interactive projectors."With the increase in interactive projectors sales in the industry, the OutWrite gives more users the ability to use the technology. The OutWrite retails for US$699 and is currently shipping from Boxlight's US headquarters.
Tuesday 1 February 2011
Corning to acquire MobileAccess
CORNING, NY - (BUSINESS WIRE) - Corning Incorporated (NYSE: GLW) announced February 1 that it has signed an agreement to acquire MobileAccess, a leading provider of wireless network solutions. The terms of the agreement are not being disclosed. Pending regulatory approval, the acquisition is expected to be completed by the end of the first quarter in 2011.With headquarters in Vienna, Va. and a technology center in Tel Aviv, Israel, MobileAccess provides distributed antenna system (DAS) solutions for flexible wireless coverage in the rapidly growing wireless market. Upon closing, MobileAccess will be integrated into Corning Cable Systems, headquartered in Hickory, NC, and part of Corning's telecommunications business segment.The acquisition will enable Corning to accelerate a key area of focus within the company's telecommunications growth strategy: the DAS wireless segment. With this acquisition, Corning can expand its line of innovative telecommunications solutions beyond its industry-leading Fiber to the Home (FTTH) and Enterprise Optical solutions. MobileAccess provides a strong portfolio of innovative DAS solutions and established wireless technical expertise in radio frequency design, engineering, and software development. These capabilities complement Corning's DAS development efforts and will enable the company to extend its leadership as a connectivity solutions company.The telecommunications industry - and the wireless network segment in particular - is experiencing significant growth. The explosive increase in smartphones and other bandwidth-hungry wireless devices has triggered tremendous demand for greater wireless network coverage and capacity. Network operators are responding to their wireless customer needs by investing heavily in 3G and 4G wireless infrastructure, with the DAS segment being a key area of deployment. Optical solutions like those Corning provides are rapidly penetrating this space. With this acquisition, Corning will deliver a portfolio of differentiated DAS solutions and extend its leadership in this growing market."We are very excited about the opportunity to expand Corning's presence in the rapidly growing DAS wireless segment," said Clark S Kinlin, president and chief executive officer, Corning Cable Systems. "MobileAccess has a proven history of delivering customer-driven innovative solutions with superior customer service. We look forward to building a bright future in wireless networks when the talented team from MobileAccess joins us.""Working with Corning, a world-leading optical connectivity company, provides MobileAccess with a great opportunity to extend our strong position in the growing wireless market. The closely aligned strategies and values of the two companies should ensure that our customers will continue to receive industry-leading, innovative wireless solutions and superior customer service," said Ron Kaiser, chief executive officer, MobileAccess.
Monday 31 January 2011
MSI taking motherboard and graphics card market by storm
Following record sales in motherboards and graphics cards in 2010, MSI is confident that the trend will continue throughout 2011. In addition, with the arrival of Intel's new Sandy Bridge architecture, MSI has implemented its unprecedented high-end technology integration strategy.First of all, its highly talented and experienced R&D team has succeeded in taking MSI's already unmatched motherboards and graphics cards to even higher levels, enhancing durability, technology, and specs with Military Class II materials and components, OC Genie II, and Afterburner overclocking software and incorporating more of MSI's own innovative technologies. The resultant medium-range and high-end graphics cards, such as the Big Bang-Marshall, the mid-tier and high-end P67 and H67 Series, as well as the Lightning, Hawk, Cyclone II, and Twin Frozr III Series, were well received when unveiled at the CES exhibition, winning over demanding consumers that appreciate the rich array of quality functions. Furthermore, in 2011, MSI has set its sights on the mid-range to high-end market, which includes competitors like Asus and Gigabyte, and developed a complete motherboard and graphics card line for it. MSI will be working to carve out a larger share of the market, so expect to see another white-hot battle this year on the mid/high-end motherboard and graphics card market.As one of the top-three brand names on the market, MSI will be strutting its stuff in 2011 as it rolls out the finest motherboards and graphics cards on the market. Products include the P67 and H67 motherboard series which pack Intel's new generation Sandy Bridge chipset; the mid-range/high-end series motherboard series, consisting of the P67A-GD65, P67A-GD55, P67A-GD53, H67MA-ED55, and H67MA-ED45, all featuring Military Class II materials and components; and the high-end P67A Series, which sports OC Genie II and is characterized by superior quality, superior stability, and superior performance. A number of exclusive technologies have also been incorporated into the P67/H67 motherboard series. These include Control Center II's Instant OC, Super Charger technology which accelerates the recharging of smartphones, like iPads and iPhones, the Winki 3 OS which lets users surf and talk over the Internet without going into Windows, cinema-grade THX TruStudio PRO wrap around sound technology, as well as USB3.0 and the SATA 6Gb/s standard which greatly accelerate file transmission speeds.In the area of top-end flagship motherboards, the Big Bang-Marshall caught the media's eye at the 2011 CES exhibition in the US. MSI's top motherboard, it was designed with the most serious of gaming enthusiasts in mind. The entire product consists of Military Class II materials, 8 PCIe X16 slots, as well as the overclocking technologies and convenient functions of MSI motherboards mentioned above. It stands alone on the market.As to graphics cards, MSI has unveiled its flagship dual-card N580GTX Lightning and R6970 Lightning products with next-generation performance. They pack Nvidia and AMD's top GPUs, respectively. Like the earlier generation of Lightning cards, they employ advanced Power4 architecture, Military Class II materials and components, and MSI's Afterburner overclocking software to further enhance the overall stability while overclocking. The new generation Lightning Series also features overclocking with MSI's unique triple overvoltage function which allows the graphics card to truly unleash its performance potential. It also comes with the advanced Twin Frozr III cooling system, dual 9cm cooling fans, and SuperPipe design for exceptional cooling. MSI is confident that its Lightning Series, which approaches perfection in terms of heat dissipation, materials, and power design, represent another performance milestone for single GPU products. Also worth note, the MSIN460GTX Hawk is the only single GPU card to be awarded the CES 2011 Design & Engineering Showcase Honor - an affirmation by organizers of MSI's hard work in the areas of innovation and R&D.MSI is pulling all the stops in 2011 as it strives to reach new heights in the motherboard and graphics card market. Not only will it come out on top in terms of sales on this increasingly important market, it expects to win over diehard Asus and Gigabyte devotees with the superior quality of materials, new technologies, and abundant functions featured in its products. It also looks forward to topping its own sales records on the motherboard and graphics card market.
Friday 28 January 2011
MSI consolidates place among top 3 with mid-range to high-end main boards and display cards
Taipei - One of the top three motherboard and display card manufacturers in the world, MSI has indicated that the market recovery is expected to continue in 2011. In light of this, MSI will use a three-pronged marketing strategy for its motherboard and display card lines, stressing that it uses the highest quality materials and most advanced technologies, produces primarily medium and high-end products, and employs integration of resources to penetrate emerging markets. It will redouble its efforts as it continues to focus on the motherboard and display card markets, so as to increase the gap between it and other motherboard and display card producers in the world. Furthermore, it has set for itself new targets for sales growth and significantly improved profitability.MSI has built a reputation for producing motherboards and display cards utilizing high-quality materials and its own superior technologies. A leading manufacturer in the motherboard market, MSI products are a favorite among gamers. MSI injected huge amounts of capital into R&D to bring its motherboards and display cards to ever higher levels in 2011 as it concentrates on developing primarily mid-range and top-end products. In light of the success of its first generation products that employed military-class materials and components, MSI is now incorporating a second generation of military-class materials and components into its products. Referred to as Military Class II, this new production strategy will ensure enhanced stability of motherboards and display cards with power supplies that provide 30% more power. They are designed to be durable enough to last for over 10 years. As it leaves competitors far behind, MSI's objective in adopting these strategies is to provide the ultimate stability and performance for gamers when overclocking or using heavy-load programs.Gamers continue to be unanimous in their praise of MSI's overclocking technology. To make overclocking more convenient and easier to use, MSI combined all of its overclocking technologies to create OC Genie II and Afterburner overclocking software. Gamers can optimize CPU and display card performance with the touch of one finger. These are the only technologies of their kind on the market.Just how powerful these exclusive technologies are was made more than evident in the Master Overclocking Arena (MOA), the annual global overclocking competition. MSI's high-end Big Bang Series motherboard and Lightning Series display card competed and their military-class materials enabled them to tame the competition. MSI's OC Genie overclocking and Afterburner overvoltage allows gamers to fine tune the performance of their machines, so that they perform at their peak. As a result, world records were broken by participants from several nations. Sweden's top team the Expendables, for example, hit 1,425MHz when tested with 3DMark Vantage software. The GeForce GTX 480 display card they were using shattered the world record for GPU core speed, testifying to the durability of MSI motherboards and display cards, their ability to handle extreme loads, and their ability to remain stable under extreme conditions. Now, gamers can experience the explosive power of MSI's overclocking.MSI sets its motherboards and display cards apart from products of other companies through its untiring development of new products, while incorporating MSI's own unmatched technologies and integrated functions into them. In the mid-range and high-end products that it unveiled in 2011, for example, MSI incorporated functions like Control Center II which provides Instant OC (instant overclocking), Super Charger technology which recharges smartphones, like iPads and iPhones, much faster, the Winki 3 OS which lets users surf and talk over the Internet without going into Windows, cinema-grade THX TruStudio PRO wrap around sound technology, as well as USB3.0 and the SATA 6Gb/s standard which greatly accelerate file transmission speeds. These are all included together to satisfy consumer demand for function and offer the perfect solution, offering unparalleled quality, stability, and performance in one machine.MSI's innovative and industry-leading technologies have been the foundation for the development of its mid-range to high-end motherboard and display card lines. MSI has continued to roll out products that meet market needs and that have won favorable reviews from consumers and media organizations around the world. Consequently, mid and high-level motherboard and display card products, such as the Big Bang, Lightning, and Hawk Series, enjoyed impressive sales last year. In addition, equipped with 20 years of experience in the development and manufacturing of motherboards and display cards, MSI has effectively marketed across product lines. MSI has consolidated its position on the market, because cost considerations are secondary to designing products that employ the best materials, technologies, and functions that satisfy market needs. In 2011, MSI will continue to its employ brand strategies and participate in various events, such as the MOA competition, to produce products that meet the highest demand of serious gamers. It will also redouble its efforts to develop emerging markets and further expand market share, so as to attain annual growth targets.