Nvidia and Asustek Computer have cooperated to launch ROG MARS II, a top-class graphics card equipped with two Nvidia GeForce GTX 580 GPUs and 3GB GDDR5 memory specifically for professional game players, in the Taiwan market at a retail price of NT$54,900 (US$1,893).Asustek pointed out that the ROG MARS II has performance 22% faster than a standard GeForce GTX 590 graphics card, while being capable of running DirectX 11-based games with maximum settings and a resolution of 1080p.The company also equipped the graphics card with two 120mm fans to significantly reduce heat, while cooling technology applied in the module will also minimize noise.Benefiting from its recovering share in the notebook discrete graphics card market, up 8.9pp to 50.6%, Nvidia's net profits reached US$152 million in its fiscal second quarter of 2012, a large boost compared to its US$141 million losses in the same fiscal quarter of 2011.Asustek ROG MARS II graphics cardPhoto: Company

As one of the core cities around the Yangtze River Delta in Chinese mainland, Hangzhou characterized itself with an open economy development mode. During the period of the Eleventh Five-year Plan, 82 enterprises out of the world's fortune 500 were attracted to invest in 130 projects in Hangzhou, the total investment reached 4.345 billion US dollars. Ranked first in Zhejiang province and third in Yangtze River Delta in the field of using foreign capital, Hangzhou made itself an investment paradise for trans-national enterprises and international research and development organizations. What's more, there are 23 enterprises of mainland top 500 and 72 private enterprises of mainland private-owned top 500 setting their headquarters in Hangzhou.With the start-up of Chinese mainland's Twelfth Five-year Plan in 2011, speeding up economy development mode shifting, pushing industry transformation upgrade, leading by science and technology, and promoting the green energy-saving industry development as the principal axis in mainland's economy development, Hangzhou is constructing a modern industry system and building a creative city industry, continuously increasing structure adjustment, and gradually sets some industries like electronic information, new energy, biological medical treatment, and financial service as the main impetus.Promote electronic information industry that represented by IOTWe've witnessed a rapid development age for electronic information industry in the past three decades, with mature technology and customer's demand structure change, as well as internet's fast development, a new situation and pattern has appeared in electronic information industry's development. During the post-financial crisis period, international type factories put forward a lot of new type application concepts in order to stimulate another consumption demand wave, among them the cloud computing and IOT get the most attention. However in the Twelfth Five-year Plan, electronic information industry is still the key point, cloud computing and IOT are the most important, much resource is leading to this part, hoping to grab a niche for itself.Accommodates to the above mentioned trend, Hangzhou also reaches rapid development in information technology industry recently, it possesses an important position in this field at home with 192.8 billion RMB takings in 2010 and 36% annual growth rate. Among them IOT, cloud computing, e-commerce, software and information service etc. are all important parts of Hangzhou's electronic information industry.The production value from IOT was about 30 billion RMB in 2010, accounting around 15% of mainland's IOTs' production value. By the end of 2010, Hangzhou had congregated more than 100 IOT enterprises, formed a complete industry chain, including upstream chip design research and development, middle reaches of sensor/terminal unit manufacture, system solution and conformity, and downriver application of IOT and operation service, it is expected that the production value can reach 50 billion RMB and 100 billion RMB separately in 2012 and 2013.To the extent of e-commerce area, Hangzhou is the only metropolis of China's e-commerce in mainland. By the end of 2010, Hangzhou owned 1300 B2B and B2C e-commerce websites, accounting more than 1/5 share in the nation. Alibaba and Taobao are the biggest B2B and B2C website separately in the terms of turnover in China. In 2010 the service income of Hangzhou's e-commerce enterprises reached 11 billion RMB, accounting about 55% of total mainland's industry income.Drive the new energy industry with low carbon city constructionSince entering the new century, the high frequency of extremely bad weather and high-degree geologic destroy threaten human beings with increasingly serious natural problem, and also make people more and more realize the importance of using technological means to carry out energy saving and exhaust reduction, sustain to advance low carbon green. Furthermore, clear targets for China to control the emission of greenhouse gases were set at Copenhagen Conference on Nov. 25th 2009, which included a 40-45% drop of CO2 emission per unit of GDP by 2020 than in 2005, it is not only a responsible behavior to global environment, but also a manifestation for great change in mainland's economy development thoughts in the near future, we hope to make better efforts to save energy and reduce exhaust so as to develop green economy. The Twelfth Five-year Plan also has an entire layout for some new energy industry such as nuclear, wind, solar, and new energy car.In order to boost economy's sustainable development, Hangzhou continuously adjusts industry structure and reinforces to build a low carbon city, and energetically encourages energy-saving environment protection industry's development, stresses on developing new rising industries like PV, wind and electric equipment production, new energy car, new-type battery, high-effect and energy-saving equipment manufacture, energy-saving lighting products. Now the energy-saving environment protection industry has begun to take shape in Hangzhou, the total production value reached 79.2 billion RMB in 2010, accounting 13.3% of this year's GDP. In the field of new energy car, Hangzhou is one of the 13 trial cities for carrying out the popularization of saving energy and new energy car demonstration, and one of the 5 trial cities of subsiding private new energy car buyers. To the end of March 2011, there were 23 new energy car enterprises been developed, and it is expected that electronic-power car owners will exceed 20 thousand by the year of 2012 in Hangzhou.Promote biomedical industry based on Industrial clusterWith economic development and social structure change, human's life also start to have tremendous changes, from pure satisfaction for material life to stress on the improvement of life quality; meanwhile, as the demographic structure has entered to an aging society, we can conclude from the above trends that the importance of biology and medical industry is increasing day by day, along with the electronic information and new energy industry, they will become important parts of the new rising industry in the future.Hangzhou has a lot of advantages in developing biomedical industry. Here owns Zhejiang province's main technology resource in biological area. And among 30 biological related colleges in Zhejiang province, 17 are located in Hangzhou, and there are 14 state and ministry level key labs of biology. It gives birth to a batch of mainland's leading backbone enterprises successively such as Jiuyuan gene, Tianyuan biology, Pukang biology, Aikang biology, Aoya biology, Zhongtai biology, those products involve many modern biological areas like gene medicine, bacterin, diagnosis reagent, technical level met world's top standard.As a result, Hangzhou lists the biomedical as one of the key development during the Twelfth Five-year Plan period, and puts forward many measures in terms of matching the investment with environment in order to attract investment from international factories, it certainly will lead flourish development in subsequent related industry chain. At present Hangzhou has formed many industry clusters like modern Chinese traditional medicine, biological technology, biomedicine and bio-agriculture, there are more than 50 enterprises locate in "new medicine harbor" industry park of Hangzhou economy and technology development zone. The total production value of Biomedicine reached 28 billion in 2010, now an industry structure is formed with bio-pharmacy as precursor, chemical pharmacy as foundation and modern Chinese traditional medicine as key point.Blend with Yangtze River Delta and advance financial industryFinancial service is a pusher and an engine for various industrial developments, when developing electronic information, new energy and bio-medicine etc., it depends on financial industry's full support. For the recent years, Hangzhou also committed to advancing financial industry's rapid development, and made efforts to develop into a southern financial center of Yangtze River Delta under the Shanghai international financial system, by depending on Hangzhou, serving Zhejiang, connecting Shanghai and influence periphery.Hangzhou's financial industry mainly includes bank, insurance, negotiable securities, futures and other financial service, such as trust, asset management, finance lease, financing service, assurance and mortgage etc. By the end of 2010, Hangzhou have 275 financial organs, increased 33 compared to last year, mainly including 42 above province level banks, 8 country credit unions, 63 above province level insurance institutions, 3 stockjobber headquarters, 116 stock sales departments.Hangzhou financial industry's annual production value increased into 60.51 billion RMB, with the annual growth rate 13.9%, financial industry production value increase accounting 10.2% of the city region's total production value. In terms of financial strength it ranked the fifth among mainland's cities, and the second among province's cities. According to Financial Entironment Evaluation in China released by finance research institute of Chinese Academy of Social Science in 2008 and 2009, Hangzhou ranked as first in two running year in terms of middle and big size cities' financial entironment evaluation.

Arteris Inc., the inventor and leading supplier of network-on-chip (NoC) interconnect IP solutions, recently announced that the Chip to Chip Link (also known as C2C) product jointly developed by Texas Instruments, Inc., and Arteris has been licensed by 10 system on chip vendors serving the mobile and wireless application processor and modem markets.C2C is the first instance of an industry standard allowing shared memory between two chips, such as a mobile phone applications processor and a mobile phone modem. The 100ns round-trip latency of the C2C connection is fast enough for the modem to share the application processor's RAM and to maintain enough read throughput and low latency for cache refills. This enables the phone manufacturer to remove the modem's dedicated RAM chip from the phone's bill of materials (BOM), saving a minimum $2 in cost per phone.In addition to the $2 cost savings for a single LPDDR2 RAM, removing a RAM saves up to 115 square millimeters of printed circuit board (PCB) space and reduces mobile phone system complexity."C2C is an optimal solution for low latency mobile phone modem connection to applications processors because it allows us to fully reuse the same DDR pads that are available for connecting the standard dedicated modem RAM," said Stefan Wolff, Division Vice President and General Manager Smart Phones and RF at Intel Mobile Communications GmbH (IMC). "Using the Chip to Chip Link allows IMC modems to connect to a wide selection of mobile phone application processors from multiple vendors, allowing our customers to choose the best products for their needs whilst saving cost and footprint without compromising performance.""TI believes that split architecture provides the industry's most optimal environment for innovation. We worked with Arteris on C2C and pushed its evolution in the MIPI Alliance to help our customers turn split architecture into something advantageous regarding modem connection. In the end, OEMs and ecosystem partners alike benefit from the growth of a cost-effective thin modem market and the opportunity to combine those modems with the best-in-class OMAP applications processor," said Remi El-Ouazzane, Vice President and General Manager, OMAP Platform Business Unit, TI.In addition to Intel and Texas Instruments, other publicly announced C2C licensees include Samsung, LG, ST–Ericsson, HiSilicon Technologies, and VIA Telecom."Although licensees initially consider C2C for mobile phone DRAM memory sharing, we are seeing new use models such as coprocessor connectivity to quickly meet market windows for new standards like LTE," said K. Charles Janac, President and CEO of Arteris. "The low cost, low gate count, low latency, and low power of C2C make it ideal for a multitude of chip-to-chip connectivity use cases."

Electronic components distributor Digi-Key Corporation and Everlight Electronics Co. Ltd. have inked a global distribution agreement. Everlight Electronics manufactures through-hole and surface mounted LEDs, optical sensors and infrared components, and state-of-the-art lighting fixtures and digital LED displays."With this agreement, Digi-Key has recognized our customer's strong demand for Everlight products," said Mark Zack, vice president, semiconductors, Digi-Key Corporation. "By offering Everlight's top quality LED and lighting solutions, we are able to meet the design and supply chain needs of the engineering and purchasing communities.""Our customers expect worldwide availability and support for our products. We are convinced that Digi-Key is a strong partner for the broadening of our sales channels. Digi-Key's position as a premier online catalog and e-commerce distributor allows both Everlight and Digi-Key the opportunity to serve an expanding global customer base. Digi-Key's ability to quickly deliver Everlight products to design engineers around the world supports our commitment to meet the design needs of a diverse customer base through an extremely easy-to-use and flexible channel," said Bernd Kammerer, general manager of sales and marketing, Everlight Electronics.Everlight's lighting solutions are available for purchase now on Digi-Key's global websites (http://www.digikey.com/us/en/International/global.html)As the leading integrated Internet-based distributor, information about and inventory of millions of products is accessible to customers around the globe, with all products shipped from Digi-Key's single, North American location. The company's integrated business model provides product and support information online to help put engineers and procurement professionals in control as they solve tough product development challenges.

To fulfill strong demand in the IT market for the latest portable electronics devices, Taiwan-based inductor maker Chilisin Electronics has developed inductor products that are capable of handling high current flow, while featuring characteristics such as compact size, low power profile and low RDC. Products include its 0201 multilayer inductor, 0201 thin-film inductor and 0302 wire wound chip inductor for RF applications; 0805 multilayer power inductor and low profile molding choke (3 x 3 x 1.2mm) for D-to-D power management applications.With Chilisin possessing technical expertise in areas such as Design in and Formulation, the company is capable of quickly reacting to market demand and supplying a series of related product and service to its clients. For example, although Chilisin only started investing in its low profile molding choke business in 2010, the company has already developed a full series of specifications for its product line, ranging from 6.6 x 7.3 x 1.8mm to 3 x 3 x 1.2mm for use in portable electronics devices.Already thin, but needs to be thinnerWith the IT market trend being end products becoming thinner and lighter, as well as modular, Chilisin has not only been focusing on miniaturizing its inductor products, but also focusing on the R&D to enhance precision and reduce power consumption of inductor products, such as the 0805 multilayer power inductor, ultra low DCR wire wound power inductor and thin-film technology-based 0201 ceramic RF chip inductor.Demand for thinner and lighter inductor products can be seen in Chilisin's sales results. The company's sales of 0402 multilayer inductors have increased close to 40% growth compared to the first half of 2010. So, in addition to becoming more aggressive in making its inductor products thinner and lighter, Chilisin also started cooperating with power module makers and is set to launch inductor-integrated power ICs to supply to end-use electronics device players.Chilisin's multilayer power inductor products have better performance in conversion efficiency than Japan-based M-company, T-company and H-company.Source: ChilisinComprehensive product rangeOne of the major reasons that Chilisin has been recognized in the IT market and has become a first-tier inductor maker is because of its comprehensive product range. Chilisin's RF, power and EMI solutions can all be adjusted to perfectly match the requirements of different electronics device applications, while the company is also capable of fulfilling its clients' specific demands, such as miniaturization of inductor products, says the company.After evaluating Chilisin competitors' product lines, it becomes clear why the completeness of Chilisin's inductor product lines is allowing the company to compete at the same level against other first-tier players, while providing even more complete product lineups than competitors. The company's molding power choke and multilayer power inductor businesses, which just started 1-2 years ago, already has an absolute advantage against some first-tier players.Comparison of inductor players' product linesSource: Chilisin"Our strategy is to allow our clients to be able to purchase all inductor products and services needed directly from us, a one-stop-shopping service, and in the future we will treat this business model as a foundation that can be expanded through offering even more new services that match the trends in the IT market," noted the company, while adding that "Chilisin's complete product lines also enable the company to provide clients with the related services needed to support total solutions."Full serviceReplying to client queries within 24 hours and having strong synergy between its R&D and FAE teams ensure the quality of Chilisin's client services. Moreover, maintaining its competitiveness over price and developments of new product will continue through Chilisin's capability of producing key components such as ferrite powder and ferrite cores, as well as the company's high yield rate and stable product quality brought on by its fully automated production lines.Chilisin pointed out that the company is operating its business with a strategy of "Follow The Trend, Go With The Winners" in the market. Therefore, in addition to developing its inductor products to meet demands of the latest market trends for electronics devices, the company can maintain its flexibility and supply leading players with the best-suited products.

LSI announced that Purdue University's Krannert School of Management has implemented an end-to-end SAS storage area network (SAN) based on LSI 6Gb/s SATA+SAS host bus adapters (HBAs) and industry-first 6Gb/s SAS switch. The LSI SAS SAN solution has helped the school to optimize storage performance and utilization behind its expanded virtual server capacity; deliver an order of magnitude more storage bandwidth; and improve fault tolerance − all at a fraction of the cost of implementing a new Fibre Channel or iSCSI SAN.The SAS SAN solution also provides the flexibility and scalability to allow for future growth while improving the protection of student, faculty and administrative data vital to the school's daily operations."Virtualizing storage-intensive servers without major performance losses requires a level of storage performance that SANs had so far been unable to achieve," said Jeff Ello, IT manager, Krannert School of Management, Purdue University. "10Gb iSCSI seemed like the obvious choice, but cost was a big deterrent. Then I learned of LSI 6Gb/s SAS switching technologies. All the benefits of a failover SAN, with the performance of an end-to-end native SAS 6Gb/s data path, well within our budget. It seemed too good to be true, but that's exactly what we got."Ello continued, "We now have three times the virtual machine capacity, significantly greater bandwidth and full redundancy in the data path; plus a technology roadmap that will meet our requirements for years to come."At the heart of the Management School's SAS-based SAN, which was built by LSI channel reseller partner, Area Data Systems, are two ½ wide, 1U 16-port LSI SAS6160 SAS switches. Each of the SAS6160's 16 4-lane SAS ports delivers bandwidth of 24Gb/s per port for up to 384Gb/s aggregated bandwidth per switch. The school's servers utilize two LSI 6Gb/s SATA+SAS HBAs with two connections per HBA, for a total of 96Gb/s of throughput to the SAN.While improved performance was a key requirement, data availability, protection and recoverability were the school's highest priorities. With active students on four continents, assignments, faculty research and administrative records must all be online with 24x7 accessibility. LSI SAS6160 switches provide multiple, redundant data paths to its RAID-protected external storage pool of almost 35TB. The SAS6160 switches also improve IT efficiency by maximizing storage resource utilization while eliminating islands of storage, resulting in significantly reduced energy use and physical footprint.Additional information about the Purdue University Krannert School of Management SAS switch deployment is available at http://www.lsi.com/channel/marketing/Pages/case-study.aspx.

NTI Corporation recently announced the release of the latest version of NTI Echo, a robust cloning software that delivers the ability to easily clone a PC's older storage drive to a new replacement drive. Echo's simple design, along with its advance new features such as Filter Cloning, Partition Cloning, and Smart Cloning technologies, make Echo the right choice for any user."We added these new features into Echo to allow users to clone the way they want," said Bill Yao, CEO of NTI Corporation. "Being able to filter out large data files allows the user to easily clone their older drive to a faster SSD without worrying about size constraints."Filter cloning will allow users to exclude certain files from the cloning process. Echo will make a clone of the user's drive and at the same time exclude the selected files from being copied to the newly cloned drive. Partition cloning allows the user to clone a single partition on one drive to another. Additionally Echo's smart cloning technology will automatically resize the drive's partitions to fit onto a smaller or larger replacement drive.Using Echo is easy, simply click the Start button and let Echo take care of the rest. Echo will start the cloning process and copy the entire original hard drive (including the Operating System, Programs, Data, Partitions, etc.) to the new replacement drive. After the cloning process is complete, just swap out the drives and reboot. Windows will boot up normally from the new drive as if nothing ever happened.NTI EchoPhoto: Company

Specializing in development of integrated hardware and software technology, solid-state disk (SSD) leader Memoright will demonstrate a full range of dedicated SSD products for military- and industrial-specification ruggedized computers, servers and embedded systems in the Flash Memory Summit on August 9 to 11 at the Santa Clara Convention Center, booth 200.Memoright Chairman Eric Kao will also give a keynote speech on SSD market applications and development trends.Memoright Chairman Eric Kao was invited to the Flash Memory Summit to deliver the keynote speech entitled "The Age of Application-Specific SSDs" as application models become increasingly diverse and the industry faces needs and issues related to provision of hardware and software R&D capabilities.According to Eric Kao, with market demand growing at the same time as SSDs respond to various applications and performance specifications for hardware and software, SSD uses are no longer confined to military, aerospace or other limited special applications. In recent years, SSDs have gradually extended to markets for commerce, industry, cloud computing and personal computers. The need to address requirements of various applications and provide the most suitable solutions as well as the requirement to meet challenges related to hardware and software integration, manufacturing and R&D capabilities have become a major test for the SSD industry.Memoright is among the world's handful of companies providing highly customized service capabilities for super-ruggedized SSDs. The company has a leading brand and position not only in the military market but also has an excellent R&D team for SSD controller chips, firmware, software and hardware, further expanding its line of flash memory storage products for high-end commercial servers, industrial embedded systems, personal computers, tablet computers and handheld devices to meet customer demand for strict requirements of reliable and superior system performance. Memoright's key customers in North America, Europe and Asia Pacific use storage applications for military and industrial embedded systems, business servers, personal computers and other products.As one of a few SSD suppliers that are capable of providing customized services for ruggedized SSD solutions, Memoright is proud of being able to participate in the Flash Memory Summit to share its latest technology development and product roadmap with thousands of engineers and R&D specialists that are visiting the annual flash memory event each year.

Taipei - To celebrate the 100th anniversary of the founding of the Republic of China as it shares the spirit and culture of Taiwan brand names, the Ministry of Economic Affairs' Bureau of Foreign Trade organized its first "Top 100 Taiwan Brands" activity to serve as a milestone for the development of Taiwan industries and to launch a new era for the development of Taiwan brands. The event received warm support and responses from all quarters with nearly 500 firms signing up to take part in the competition. After seven months of careful consideration, judges selected the winners of the Top 100 Taiwan Brands competition, announcing the results today (26 July). Standing out from the crowd, MSI, along with TSMC, HTC, and Acer, was named one of the Top 100 Taiwan Brands. A number of prominent individuals, including Executive Yuan Premier Wu Den-yih, Minister of Economic Affairs Yen-Shiang Shih, and TAITRA Chairman Wang Chih-Kang, were present at the awards ceremony to express their congratulations to award recipients.MSI brand value recognizedThe Top 100 Taiwan Brands'' selection criteria are quite rigorous and include a first "screening" stage and a second "evaluation" stage. During the first stage, judges consider primarily financial status, industry position, brand management, and brand achievements. The second stage is a very rigid process with finalists appraising each other, business and consumer surveys, and interviews with leaders of opinion. MSI Marketing Manager Samuel Chang explains, "MSI recently received the Gold Award, the highest of the Taiwan Excellence Awards. The winning of a Top 100 Taiwan Brands award this year further affirms the MSI brand name as a standard toward which other firms strive. Not only does the award represent a nod from business, government, and academics alike, it also underscores the extent to which consumers enjoy and trust MSI products. Most importantly, it serves to affirm the hard work MSI has put into brand management and the heights of its resultant achievements."Leading technology the driving force in brand managementSince its establishment 25 years ago, MSI has remained a leader in technology, boasting a defect-free rate of 99.6% due to the stringent quality control measures that accompany its production process, far exceeding the industry average. To enhance its competitiveness, MSI began managing its own brand name and has continued to expand its ambition in terms of product R&D, developing motherboards, graphics cards, and servers as well as industrial-use, all-in-one, and laptop computers. In recent years, it has further focused its R&D capabilities in such cutting-edge technologies as robotics, cloud computing, and vehicle data systems. MSI is a long-time leader in technology and because its insistence on innovation and differentiation in brand strategy has proven effective, its various product lines have won over consumers and members of the media the world over. It ranks among the top three names for motherboards and graphics cards, among the top ten for laptops, and among the top five for all-in-one PCs around the world.MSI has been building its own brand for a number of years and a number of its products enjoy large shares in their perspective markets worldwide. It has also received awards from around the world, including Taiwan's Excellence Award, Japan's G-Mark Design Award, and Germany's iF Products Design Award. In line with its brand spirit, best described by its motto "Innovation with Style," MSI continues to insist on innovative design, while focusing on the development of new technologies as it strives to provide consumers with user-friendly products that can become important parts of their lives.Executive Yuan Premier Wu Den-yih (left), and MSI Marketing Manager Samuel Chang (right)Photo: Company

Hsinchu, Taiwan, Aug. 01, 2011- Dr. C.Y. Lu, President of Macronix International Co., Ltd., was selected to receive the 2012 IEEE Frederik Philips Award by the Institute of Electrical and Electronics Engineers (IEEE) – an award that has often been described as the equivalent of the Oscar Award for electrical engineering. This award recognizes Dr. Lu for his long-term dedication to fostering technological innovation and his leadership and contributions to research, development, and industrial alliances in semiconductor technology. Dr. Lu is the first recipient from Greater China to have won this special accolade in the award's 42-year history. The IEEE will present this award to Dr. Lu at one of its major international technical conferences in 2012."It is a great honor to win this award. This award recognizes not only my accomplishments but those of the entire Macronix team." said Dr. Lu. "I feel incredibly fortunate that throughout my 30-plus years working in the semiconductor industry, I have been able to combine my passion and curiosity with my professional endeavors and, in doing so, have been able to contribute to the industry. I would like to express my deep gratitude to the partners with whom I have collaborated in each and every stage of my career. In the future, I will continue to devote my passion for technological innovation to advancing Macronix's R&D and manufacturing capabilities for nonvolatile memory to further our contributions to the high-tech industry."The IEEE Frederik Philips Award is a prestigious international award established in 1971 through an agreement with the Netherland-based Philips Electronics NV to honor individuals and institutions for outstanding accomplishments in managing R&D, resulting in effective innovation in the electrical and electronics industry. Since its establishment, it has been awarded to 42 individual or institutional recipients. These recipients include: William O. Baker (1972), a former President of Bell Labs who advised five U.S. presidents on scientific matters; Arun N. Netravali (2001), the ninth President of Bell Labs and Chief Scientist of Lucent Technologies; Gordon E. Moore (1979), Co-Founder of Intel and inventor of Moore's Law; Roger J. Van Overstraeten (1999), founder of Belgium-based IMEC; and John E. Kelly III (2010), Senior Vice President and Director of IBM Research.Dr. Lu has consistently been recognized both at home and abroad for his accomplishments in high-tech R&D. In the mid-1980s, when he was a member of the research technical staff at Bell Labs, he developed 600V BCDMOS IC technology, the highest voltage the industry had achieved at that time. In 1987, he presented a seminal technical paper, "Variable Hold (Retention) Time Phenomenon in DRAM," at IEDM. This was the world's first-ever technical paper on the phenomenon, which helped the industry greatly improve the reliability of DRAM. Dr. Lu then led the R&D efforts on sixth generation twin-tub 0.6 micron CMOS technology, which allowed the semiconductor industry to flourish and in part is still widely applied today.In 1989, at the invitation of then Taiwan's Senior Presidential Advisor K.T. Lee and then Industrial Technology Research Institute (ITRI) Chairman Morris Chang, Dr. Lu returned to Taiwan to assume the position of Deputy Director of ITRI's Electronic Research & Service Organization (ERSO). He was later appointed to head the Ministry of Economic Affairs' National Submicron Project and successfully led this project to achieve Taiwan's development of its independent R&D and mass manufacturing of state of the art DRAM. This accomplishment not only equipped Taiwan with 8-inch wafer process technology but also established Taiwan's firm position in the global semiconductor supply chain. Under Dr. Lu's leadership, Taiwan became a major player in the semiconductor industry by the late 1990's. In recognition of these achievements, the Prime Minister of Taiwan awarded him the National Science and Technology Medal. In 1994, the Submicron Project was spun off from ITRI to become a commercially-operated company, Vanguard International Semiconductor (VIS). Dr. Lu co-founded VIS, which became a key driver for the development of Taiwan's DRAM industry.In 1999, Dr. Lu founded a very-large-scale-integration (VLSI) testing company, Ardentec, and also joined Macronix to lead the company's R&D for advanced memory technology and to establish long-term strategic partnerships with world-class tech companies, including IBM, Infineon Technologies, Mitsubishi, Renesas, and Qimonda. In recent years, Macronix has invented and filed more than 4,200 international patents for high-quality inventions. Dr. Lu's team has presented their innovative technology at IEDM, ISSCC, VLSI, SSDM, and other prestigious international technical conferences. In fact, Macronix has presented more papers and highlighted features at these conferences than any other industry or academic participant from Taiwan. For example, in 2010, the VLSI Symposia - the world's most important international symposium on IC technology – selected Macronix's research on innovative 3D NAND Flash technology to be a Highlight Paper. It was the only research paper from Taiwan to receive this honor.Dr. Simon M. Sze, an NAE member who invented the floating-gate nonvolatile memory device, said, "Early in his career, Dr. Lu developed advanced CMOS technology. Then, he led the ITRI team to develop submicron technology and to apply it to real commercial volume production. In recent years, he has made great strides in advanced nonvolatile memory technology. All of these accomplishments have established his strong reputation in the academic world on advanced technology and serve as a testament to his outstanding contributions to applied science. He has also contributed much to developing home-grown technologies and increasing momentum for Taiwan's semiconductor technology. He deserves the honor of being recognized as the pioneer of applied science in Taiwan."Dr. C.L. Liu, an Academia Sinica Academician and former President of National Tsing Hua University, commented on the news of Dr. Lu winning the IEEE Frederik Philips Award: "President Lu is both a visionary and a man of strong will. He is a leader, an entrepreneur, and a hard driving practitioner who has vision and is capable of carrying out his vision. He truly deserves this honor."Dr. Lu has published more than 360 technical papers and is an inventor for over 140 international patents. He is a Fellow of IEEE, a Fellow of the American Physical Society (APS), and a Fellow of the Chinese Society for Management of Technology. In 2000, IEEE presented a Millennium Award to Dr. Lu in recognition of his important contributions to the economy and society. Dr. Lu has also received the National Invention Award and Best Project Award from the Ministry of Economic Affairs, the Pan WenYuan Outstanding Research Award from the Pan WenYuan Foundation, and the Distinguished Alumni Award from both National Chiao-Tung University and National Taiwan University, as well as many other honors. He served as an editor for IEEE Transactions on Electron Devices for 15 years and was also the President of Science Monthly magazine. He is a strong supporter of popular science education and also promotes various other technological, academic, international alliance, and exchange events for the industry.Macronix president CY LuPhoto: CompanyMedia Contact:Michelle ChangDepartment ManagerCorporate Communication OfficeTEL: +886-3-578-6688 ext. 71233Mobile: +886-933310870Email: michellechang@mxic.com.tw