Syntax-Brillian tries to build buzz for its Olevia brand while staking out both ends of the market.

Standards like HDMI 1.3 and DisplayPort hold promise to make possible imagery that is far more natural than can be achieved with existing interfaces such as DVI or HDMI 1.2.

Sony aims to boost the ratio of 40-inch and larger models to its total LCD TVs sales to 50% in value terms by the end of the year, from about 30% now.

Japan's biggest Bravia LCD, a 52-inch model, will sell for 800,000 yen (US$6,838) from Oct. 20.

Sharp is more concerned about falling prices for LCD TV than it is about losing market share, the head of its European business told Reuters on Monday.