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Mar 3
Audi's rebranding experiment backfires as Germany's big-three automakers plunge into China's price wars
Volkswagen AG's "in China for China" strategy is facing an uphill battle in the market after less than six months, with the company now entering a fierce pricing war that has spread from the electric vehicle (EV) market to internal combustion engine (ICE) cars, and even dragging BMW and Mercedes-Benz into the crossfire.
Following US and Israeli strikes on Iran on February 28, Iran's Islamic Revolutionary Guard Corps announced the closure of the Strait of Hormuz, disrupting global energy and shipping flows. The move has lifted prices for petrochemical feedstocks, synthetic rubber and plastic components, creating 15-25% raw material cost pressure for automakers and compressing margins.
South Korea's vibrant startup ecosystem is advancing the country's smart city ambitions through AI-driven infrastructure. Uniqconn—a CES 2026 Innovation Awards Honoree—and Warp Solution have proposed blueprints for distributed AI infrastructure and battery-free smart cities, respectively, aiming to address massive national computing demands and reduce maintenance costs for urban traffic sensors.
Germany's automotive giants—Mercedes-Benz, BMW, and Audi (collectively known as BBA)—have engaged in aggressive price cuts in China's auto market, sparking fierce competition that has extended from electric vehicles (EVs) to internal combustion engine (ICE) cars. This price war threatens the long-standing asset value preservation moat these German luxury brands have built over 30 years.
With Northvolt, Cellforce, and ACC all defunct, Europe's battery ambitions have collided with a brutal market reality: Chinese manufacturers now own nearly 70% of global lithium battery installations, led by CATL's commanding 39.2% share. The numbers make clear this isn't a run of bad luck; it's a structural problem.
Wayve, the UK-based autonomous driving startup, has raised US$1.2 billion in a Series D funding round, pushing its valuation to US$8.6 billion. The round was led by venture capital firms Eclipse Capital, Balderton Capital, and SoftBank Vision Fund 2, and included major tech and automotive investors such as Nvidia, Microsoft, Uber, Mercedes-Benz, Nissan, and Stellantis. Uber also committed up to an additional US$300 million in milestone-based funding to accelerate the deployment of Wayve-powered robotaxi services globally.
Europe's auto market stumbled at the start of 2026. Overall vehicle sales fell 3.9% in January from a year earlier, as most major manufacturers reported declines and consumer demand remained uneven.
As the global EV industry consolidates around a handful of charging standards, Mazda has made its choice.
Scooters remain a vital mode of daily transport in Vietnam, and buoyed by policy support and demographic trends, the country is becoming a central battleground for the global electric scooter industry. Gogoro has intensified its expansion there, forming a joint venture with Castrol and planning pilots and product launches in 2026.
Gogoro said it will expand its battery swap network in 2026, retire first-generation batteries, and invest NT$1 billion (approx. US$31.98 million) to add more than 100 swap stations to meet rising rider demand and support international deployment.
Taiwan's car market showed strong resilience in 2025 against headwinds ranging from inventory adjustments, interest rate fluctuations, and geopolitical uncertainties, with total sales for the year reaching 414,000 units. Although slightly down from previous peaks, this figure nevertheless reflects steady demand in the domestic market. As macroeconomic factors and policies stabilize in 2026, the industry expects Taiwan's car market to return to its usual levels, while competition will shift from sales volume toward enhancing value chains and integrating services.
After the US Supreme Court ruled that tariffs imposed under the International Emergency Economic Powers Act (IEEPA) were unconstitutional, President Donald Trump reacted sharply, invoking Section 122 of the 1974 Trade Act to impose a 15% tariff on global imports. The move has once again cast a shadow of uncertainty over US trade policy.