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Xiaomi's China marketing head dismissed for leaking secrets

Amanda Liang, Taipei; Charlene Chen, DIGITIMES Asia 0

Xiaomi CEO Jun Lei. Credit: AFP

On the evening of September 8, 2025, Xiaomi issued an internal notice that abruptly ended Wang Teng's rapid nine-year rise within the company. The under-40 executive, who had served as general manager of Xiaomi's China marketing division, was officially terminated for "leaking confidential company information" and "conflicts of interest."

At 11:16 pm that night, Wang responded on Weibo, stating that he was ashamed of the mistakes made during his tenure and accepted the consequences.

According to reports from Chinese media outlets, including National Business Daily, The Time Weekly, and 21st Century Business Herald, Wang's trajectory had been meteoric. Having worked at Xiaomi for nine years, Wang became a key figure in the mid-to-senior management team, just one step away from the top leadership.

After being promoted to general manager of Xiaomi's China marketing division in December 2024 (while concurrently serving as Redmi's general manager), Wang left the company less than ten months later amid much speculation.

As a trillion-dollar tech giant, Xiaomi's decision to dismiss such a high-profile leader without leniency became a hot topic. From CEO Lei Jun's perspective, this represents institutional rigidity essential for large enterprises and managerial firmness expected of entrepreneurs.

The internal notice clearly stated Xiaomi's stance of "zero tolerance, full coverage, no forbidden zones" regarding rule violations. This approach reflects a broader trend among major Chinese tech firms in treating anti-corruption and conflict-of-interest controls as central governance issues.

In large-scale organizations, strict discipline is critical as internal breaches can undermine overall combat effectiveness. By decisively removing Wang, Lei aims to safeguard Xiaomi's institutional and managerial rigor, focusing on preserving the company's future competitiveness.

Article edited by Jack Wu