Global tablet market, 2Q 2023

Jim Hsiao, DIGITIMES Research, Taipei 0


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Global tablet shipments reached only 28.09 million units in the second quarter of 2023, down nearly 5% from a quarter ago, due to the quarter being the traditional slow season and sales in key markets such as North America and China showing no major improvement.

With the retail channel beginning to replenish inventory for the peak season and Apple set to launch new iPads, DIGITIMES Research expects global tablet shipments to rise sequentially in both the third and fourth quarters, after the 5% sequential decrease in the second quarter.

In the second quarter, iPad shipments had a sequential decline higher than those of non-iPad tablets, resulting in iPads' combined shipment share experiencing two consecutive quarters of decline. However, the share will gradually pick up during the second half because of Apple's inventory replenishment needs in the third quarter and orders for a new small-size iPad in the fourth quarter.

Tablets equipped with a 10.x-inch display accounted for nearly 70% of overall shipments in the second quarter as Apple and major tablet brands are all treating the size as the mainstream specification for the mobile device. However, with some brands turning to releasing smaller-size tablets in the third quarter, the shipment share of 10.x-inch tablets will slip.

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