Realme, a sub-brand of Oppo, is expected to ship over 10 million smartphones in 2019 judging from its fast shipment growth, according to an industry estimate.
Realme, launched in May 2018 first in India, is now one of the top-five brands in India's e-commerce smartphone segment, grabbing share from the market leaders including Samsung Electronics and Xiaomi, said the sources.
With the availability of its Realme 1, 2 and 3 lineups as well as C- and U-lineups, Realme has expanded its sales to cover over 20 countries, including Indonesia, Malaysia, Singapore, Thailand, Vietnam, Russia, the UK, France, Italy, Spain, in addition to the home market China.
Thanks to its aggressive marketing, Realme reported recently that it shipped 4.7 million smartphones in the second quarter of 2019, making it one of the top-10 vendors globally.
Article translated by Steve Shen