Special report
Intel strategies in the mobile device market
Jim Hsiao, DIGITIMES Research, Taipei
News subscription required to download the report. Please sign in if you wish to continue.
This Digitimes Research Special Report details Intel's mobile AP strategies, status, advantages, partnerships and operating system support for different smart mobile device markets. It analyzes the CPU giant's operation progress in different industries in 2014 and forecasts Intel's development and direction for 2015 and beyond.
Abstract
Intel mobile AP shipments forecast, 2012-2016 (m units)

Since 2014 Intel has successfully penetrated into the mobile device market quickly by providing partners various subsidies and establishing a supply chain in China, helping it to achieve a shipment record of 46 million mobile application processors (APs) in the year. At the same time, the CPU giant also generated an enormous loss of US$4.2 billion from the business, causing its Mobile and Communications Group (MCG) to have been merged by the PC Client Group (PCCG) and the company has turned conservative about its mobile market strategy for 2015.

However, demand for 2-in-1s and the launch of Windows 10 are still expected to bring business opportunities to Intel in 2015. Intel's China Tech Ecosystem (CTE) supply chain is gradually growing mature and the Atom X3 (SoFIA) processors, which Intel has jointly developed with a China AP supplier, has also started finding opportunities in the market despite the overall environment still remaining competitive.

This Digitimes Research Special Report details Intel's mobile AP strategies, status, advantages, partnerships and operating system support for different smart mobile device markets. It analyzes the CPU giant's operation progress in different industries in 2014 and forecasts Intel's development and direction for 2015 and beyond.

Table of contents
© 2020 DIGITIMES Inc. All rights reserved.
Please do not republish, publicly broadcast or publicly transmit content from this website without written permission from DIGITIMES Inc. Please contact us if you have any questions.