Chromebook shipments in the second half are expected to double or even triple those in the first half as Acer, Lenovo, Hewlett-Packard (HP) and Samsung Electronics are all reportedly ready to launch new Chromebooks in the second half, according to sources from the upstream supply chain.
Because of weak demand for Windows 8, Google has been trying to use the chance to expand into the PC industry and with Intel's aggressive R&D supports as well as AMD's entrance to the Chromebook market, many brand vendors such as Asustek Computer are reportedly considering to develop related models to counter Microsoft's dominance.
HP and Lenovo are both expected to increase their Chromebook orders in the second half compared to the first, while Acer will dramatically raise its orders by three fold and Samsung four fold, helping to raise overall Chromebook shipments in the second half.
Major Chromebook ODMs Quanta Computer and Compal Electronics are expected to enjoy a strong performance in the second half through these orders.
Currently, Google, Acer and Samsung's Chromebooks together already account for about 20-25% of the US sub-US$300 notebook market, showing their rapid sales growth in the retail channel.
Article translated by Joseph Tsai
