Casio saw its digital camera market share in Taiwan climb to 10.3% in May 2013 according to market surveys by GfK Marketing Services, and aims to increase the market share to 15% to be among the three largest vendors by the end of 2013, according to Casio's Taiwan sales agent Chicony Electronics.
Casio on June 27 unveiled two digital cameras featuring self-portrait photography, the EX TR15 and EX TR10, for immediate launch in the Taiwan market at recommended retail prices of NT$23,990 (US$796) and NT$19,990, Chicony indicated.
The two models have the same specifications except the EX TR15 supports 802.11b/g/n Wi-Fi. Main specifications include 1/2.3-inch 12.1-megapixel CMOS image sensor, a 3-inch 920,000-pixel 270-degree swivel touch screen, dimensions of 128.9 (W) by 61.6 (H) by 14.9 (D)mm, and a weight (not including external memory card) of 149g (TR15) and 148g (TR10).
Article translated by Adam Hwang
