Asustek Computer has announced a partnership with Taiwan-based IT channel retail chain Tsann Kuen and set up product experience centers at 60 of Tsann Kuen's stores in Taiwan, aiming to boost its share in Taiwan's Android-based tablet market to 40% by the end of 2013.

Asustek had about 30-35% share in Taiwan's Android-based tablet market in the first quarter, according to company president of sales Kevin Lin.

Lin pointed out that the company has invested half its channel marketing budget for 2013 to accomplish the plan, and will continue to expand the number of experience centers.

Tsann Kuen also started a 4-day tablet promotion to offer 10-20% discounts on tablet devices and accessories and expects its partnership with Asustek to triple or even quadruple its tablet sales.

Article translated by Joseph Tsai