Gigabyte Technology is adjusting its notebook marketing strategy in order to improve its notebook shipments and has shifted its distributing rights in Taiwan to Genuine C&C from Xander International, according to market sources.
Genuine started handling all the distributing matters for Gigabyte in March and has already distributed related products to its downstream channel vendors.
Genuine has around 100 service centers and 7,000 channel retail stores in Taiwan and Gigabyte expects Genuine to help expand its brand recognition as well as increase sales.
Article translated by Joseph Tsai
