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Monday 30 June 2014
Digitimes Research: Wi-Fi chipmakers taking different paths for growth
In the first half of 2014, Wi-Fi chipmakers can be divided into two groups: one focusing on developing Wi-Fi chip solutions with better specifications and higher speed, and the other that is no longer interested in increasing the number of antenna or transmission speed, but instead focusing on meeting Wi-Fi chip demand for emerging applications.The number of Wi-Fi antenna marks a major difference between the two groups. Chipmakers who focus on pushing high-end specifications mostly support four Wi-Fi antenna specifications with some pushing 6- to 8-antenna solutions.These chipmakers are also persuading their brand partners to put more antenna in their products to strengthen communication performances. Samsung Galaxy S5 smartphone's dual-antenna setup and Asustek Computer's RT-AC3200 router's 6-antenna design are expected to become the new trends for top-end products in the future, Digitimes Research analyzed.As for the other group of chipmakers who are mainly eyeing the markets for wearable devices and Internet of Things (IoT) are mainly focusing on making their 1- to 2-antenna solutions smaller, cheaper, less power consuming and powerful in terms of performance. They are also working on industries such as car electronics and medical devices.
Friday 27 June 2014
Digitimes Research: Google to expand Chromebooks into consumer market
Introduced in 2011, the Chromebook was initially developed mainly for the education sector and has achieved outstanding sales in the past two years. During Google I/O 2014, Google announced plans to further integrate Android with the Chromebook, and Digitimes Research believes the tech giant is looking to expand the Chromebook' presence in the consumer market in the second half of 2014, an expected business direction after Google placed both its Android and Chrome teams under the management of Sundar Pichai in March 2013.With growing demand from the education sector plus new demand from the consumer market, the Chromebook's share in the notebook market is expected to reach 4-5% in 2014, Digitimes Research forecasts.Market changes and application services developments will also affect Chromebook products' future development direction and Digitimes Research expects new Chromebook products to become available as soon as the third quarter of 2014. The number of Chromebook models with different touch panels, industrial designs and ARM processor choices, will increase and boost their prices.To counter Google's aggressive move for the Chromebook, Microsoft released the Windows 8.1 with bing project in April and started releasing US$249 notebooks that it jointly developed with brand vendors in May.Considering the price/performance ratio, most brand vendors have neglected Microsoft's original plan of using solid state drive (SSD) and instead adopted traditional hard disc drives (HDDs) for their US$249 notebooks, causing these devices to have a bulky appearance. Although the Wintel-based devices are expected to enjoy strong sales, they are still unable to get rid of the stereotype that low-price Wintel notebooks are unable to come in a slim form factor.
Friday 27 June 2014
Digitimes Research: Market prospects and developments regarding smart rings still need to be observed
A number of start-ups, which apparently have made a fortune from producing smartwatches and smart bracelets, have begun to develop other wearable devices, particularly smart rings. Some start-ups have raised new capital from fund-raising websites and have begun accepting pre-sale orders and also delivering products, according to Digitimes Research.Digitimes Research believes that the development of smart rings could follow the business models of smartwatches and smart bracelets under which the start-up companies will pioneer the development of technologies and market for smart rings, and brand vendors may step into the segment after the technologies have been proven and the market starts to take off.However, the development of smart rings still needs to be observed as the small form factor may limit the number of functions built into the rings, and the limited compatibility with handsets and usage impracticalities make less sense in reality, said Digitimes Research.
Thursday 26 June 2014
Digitimes Research: Fierce price competition revives GG touch panel demand
Generally, the touchscreen technology used in a tablet is related to the device's specifications: high-end models usually adopt cutting-edge technologies, first-tier brand vendors' mid-range/entry-level models mostly adopt GFF-based touch panels, and white-box products normally use lower-end technologies. The traditional GG technology has been mostly left to gradually disappear from the sector.However, Digitimes Research has found that some Taiwan-based vendors have started looking back to GG-based touch panels for their entry-level tablets in order to keep up with the fierce price competition.Although the relationship between the touchscreen technology and product specifications is not as firmed for handset products as for tablets, Digitimes Research also has found GG technology's shipment proportion has been rising for handset products recently.Digitimes Research believes GG touch panels' revival is mainly due to its more friendly pricing thanks to excessive capacities and mature technology. Currently, a GG touch panel is about 20-25% cheaper than a mid-range GFF touch panel and its price is even lower than a GF1 touch panel.Another advantage of the GG technology is its low failure rate compared to those of GFF and OGS technologies. Overseas orders have become an important source of income for entry-level smartphone and tablet players. The time and resources needed to handle defective products returned to China from overseas clients can be a heavy burden for both suppliers and clients. Compared to GFF-based touch panels' about 1-2% failure rate, GG-based touch panels' 0.5-1% rate can significantly reduce the chance of products being returned.Acer's entry-level 7-inch and 7.85-inch tablets both tablets adopted GFF touch panels from Taiwan-based Shun On Electronic (SOE) in 2013. But amid fierce price competition, the two entry-level tablets will now change to GG touch panels from China-based Holitech.As for handsets, China-based ZTE and TCL, both of which focus heavily on overseas markets, and China-based CoolPad, which has just entered overseas markets, have adopted GG touch panels for most of their overseas models. Such moves benefit their upstream panel suppliers such as Success Electronics, Shenzhen Laibao Hi-Technology and Holitech.
Thursday 26 June 2014
SiTime 32 kHz MEMS TXCO targets wearables: Interview with founder and Chief Scientist Dr. Aaron Partridge
Wearable devices have become a fast growing segment. Global technology pioneers are moving quickly to introduce new products such as smart glasses and smart watches. The first generation of connected wearable devices is paving the way for more sophisticated products and new applications. Top tech brands are not sitting idle while others seize the market. This booming new market has attracted attention with investments and growing resources to develop new products. The new era of wearables has only just begun!Like all digital electronic devices, wearable devices depend on clock timing signals that send electronic pulses to MCUs or other key components that enable functions within a system. The clock signal is in essence the digital device's heartbeat, serving to trigger and coordinate complex processes that occur in various digital electronics. This signal must be absolutely stable and steady. There are more and more mobile devices equipped with more than one clock signal, which brings increasing demands for timing components. According to a variety of research reports, the timing components market is 5 billion US dollars. This is a huge market and it is attracting companies that offer new technology. SiTime is the one of the companies offering new timing solutions that are dramatically better than legacy quartz products. SiTime, with it's recently introduced 32 kHz MEMS TCXO (temperature controlled oscillator), is ready to seize market share.The 32 kHz oscillator generates a frequency of 32768 Hz which can be divided by two 15 times to get 1. To make this 1-second counting period as accurate as possible, a precision 32 kHz oscillator is needed. The 32 kHz quartz timekeeper was developed in the early 1970s and its use was boosted by the popularity of quartz digital watches sales in the 1980s. Forty years have passed and most oscillators still use the common quartz crystal.Fast forward from yesterday's quartz watches to new emerging wearables. New wearables are a perfect application for a precision 32 kHz timing solution. The system design typically needs two 32 kHz reference clocks; one for the Bluetooth or BLE chip's sleep clock and one for the MCU's Real Time Clock (RTC). A sleep clock is the reference clock that runs while the rest of the system is idle, hibernating, or turned completely off. Most systems require a reference clock that's always running to drive the system's RTC so to track time. In systems that include some form of wireless connectivity, the 32 kHz sleep clock is used as the low‐power reference clock when the wireless subsystem (e.g., WiFi, BT, BLE) is not operating.The more accurate these reference clocks are, the longer wearables can stay in sleep mode to lengthen battery life. This is especially important in wearable applications which have a very small battery (e.g., 300mAHr capacity), do not have the same network connectivity requirement as a smartphone, and are extremely space limited. A MEMS TCXO is ideally suited for this application. Temperature compensation in the TCXO provides frequency stability that makes the clock much more accurate; and MEMS timing technology provides the small size and other benefits that fit the needs of wearables.Dr. Aaron Partridge, the founder and Chief Scientist of SiTime Corporation, recently revealed in an interview how his company, the leader in MEMS timing, is responding to new market opportunities with products that enable emerging wearables. With 80% market share and over 200 million devices shipped, SiTime is driving the electronics industry's transition from legacy quartz to silicon-based MEMS resonators (X), oscillators (XO) and TCXOs. The company's latest innovation is the new SiT1552 MEMS TCXO (http://www.sitime.com/products/32-khz-oscillators/sit1552), the smallest, lowest power 32 kHz TCXO.MEMS timing solutions leverage the benefits of high-volume semiconductor manufacturing processes and qualityMEMS timing components enjoy the benefits of high precision standard foundry manufacturing process, which provide economies of scale, better performance, lower cost, and greater scalability. As the semiconductor industry continually migrates to new process nodes, MEMS companies which use a fabless semiconductor model, leverage these investments to continually improve lead times, supply stability, product reliability. This allows MEMS companies the ability to offer the right combination of price and performance. These unique advantages will make wearable devices more affordable and allow wearable companies to be flexible and responsive to customer demands. This is a key successful factor for companies entering new emerging market segments such as wearables. Another benefit of silicon MEMS timing is quality and reliability. When comparing MEMS TCXOs with similar quartz TCXO components, the MEMS TXCO has 30 times higher shock resistance and 15 times higher reliability at 500 million hours MTBF.MEMS small form factor and power consumption, plus 5ppm frequency stability, beat traditional quartz timing componentsSiTime MEMS oscillators combine a MEMS resonator chip with a reliable controller IC in a multichip module. Using a separate MEMS resonator and oscillator IC allows for optimizing the MEMS and CMOS processes to offer higher performance and reliability. In the case of the SiT1552 TCXO, the MEMS resonator die is mounted to an analog oscillator IC within a 1.5 x 0.8 x 0.55H mm chip scale package (CSP), which is 20% smaller and 45% thinner compared with a quartz TCXO. The SiT1552 TCXO delivers 5 PPM frequency stability over -40 to +85 degrees C. In terms of power consumption, this MEMS TCXO consumes 50% of the power of comparable quartz devices, resulting in longer battery life of mobile devices and wearables.The first digital watch, the Pulsar by Hamilton, was introduced in the 1970s. Forty years ago, we witnessed the emergence of quartz digital watches which were a revolutionary change in the clock industry. Today, the wearable market is in its infancy and it is too early to predict all the promising new developments that will come. But we do know that MEMS timing solutions are the revolutionary change in today's timing market - providing new system architectures that offer higher performance, smaller size and longer battery life. This trend is gaining momentum and enabling huge changes within the industry.Comparison chart of SiTime MEMS TCXO and Japanese quartz TCXO
Wednesday 25 June 2014
Digitimes Research: South Korea eyes AP development; pushing for mid-range market initially
South Korea paid about KRW350 billion (US$342.81 million) in royalties to ARM for AP licensing in 2012, up significantly from KRW180 billion in 2008 and the fee is expected to rise to KRW900 billion by 2020 if the country does not have a home-grown AP architecture.Seeing the issue, the South Korea government has recently started planning a project to develop an AP architecture via its Ministry of Trade, Industry and Energy (MOTIE).At the end of the first quarter, the country already had R&D organizations successfully developing a few AP architectures, but they lacked performance and are still unable to be commercialized. Compared to ARM's high-performance highly-convenient AP architectures, South Korea's current home-grown developed architectures will have difficulties to attract vendors.However, for the short term, the South Korea government plans to pick the most suitable AP architecture developed and invest KRW35 billion to focus on commercializing the architecture from mid-2014 to mid-2019, pushing it into the mid-range mobile device market.As for the medium to long term, the government plans to enhance the existing AP architecture's performance from 2017-2022, raising its abilities to meet high-end standards. If successful, South Korea will be able to own a South Korea-developed high-performance AP architecture and join the high-end AP competition from 2020-2025.With China already starting to develop its own AP architecture, South Korea is expected to accelerate its pace on related development and the project is expected to save the country US$900 million in royalties each year after 2020, Digitimes Research observed.
Tuesday 24 June 2014
Digitimes Research: MediaTek open platform to attract more wearable device vendors
MediaTek's open LinkIt platform developed for wearable devices may offer opportunities for hardware developers to come out with wearable devices with killer applications rather than general-purpose smartwatches being rolled out by vendors, according to Digitimes Research.Most wearable devices rolled out currently, such as smartglasses, smartwatches and smart activity trackers function as notification devices through connections with handsets, and therefore enable the displays of SMS, incoming calls, calendar as well as voice communications and search, but no killer applications.MediaTek's LinkIt platform integrates special application processors and sensors plus software development kits to enable developers to create new applications. As a result, more and more wearable device makers are likely to adopt the LinkIt platform, said Digitimes Research.
Tuesday 24 June 2014
Digitimes Research: LTE broadcast to become a new area for growth in the long term
In mature telecom markets, most carriers have faced saturation in customer bases and slow revenues growths in the past five years. The top-4 carriers in the US, Verizon, AT&T, Sprint and T-Mobile, together only achieved total revenues growth of US$24.4 billion from 2008-2012 with a CAGR of 2.28%, implying that increasing customer numbers should no longer be the focus of the mature telecom markets. The focus instead must be on increasing the value to be contributed by customers, according to Digitimes Research.The 4G LTE era has seen significant improvements to transmission speeds with the fee rates for related services also seeing structural changes. As mobile multimedia services are able to create high data transmission flows, the LTE broadcast business, which allows telecom carriers to be the main host of the services, has attracted much interest in the telecom sector.Digitimes Research believes the LTE broadcast business will have three major advantages in terms of development. First, it is 3GPP's evolved-multimedia broadcast multicast services (eMBMS) standard, which is able to enhance spectrum utilization and supports up to 20MHz.The second is that LTE broadcast services are able to optimize spectrum usage by distributing spectrum resources based on telecom network's loading. The third is the support of multimedia codecs such as HEVC and MPEG-Dash to help reduce loading on network bandwidths and strengthen usage experience.The fee rates for 4G services, which are based on the transmission volumes, should benefit from the surging data flow demand and start contributing revenues to carriers. As more countries will start commercial LTE network services, the potential the LTE broadcast business has started gaining much attention.Among the telecom carriers worldwide, only Korea Telecom (KT) started offering commercial LTE broadcast services in January 2014, while others are mostly still conducting pilot runs because such services require coordination between hardware, the mobile network, and content supply.Although equipment suppliers are aggressive about such a business opportunity, telecom carriers remain cautious. Therefore, Digitimes Research believes that for the LTE broadcast business to grow to a large-scale commercial sector it will still take some time. For many telecom carriers, it is in their medium- to long-term plans.
Monday 23 June 2014
Digitimes Research: 7-inch tablet prices to continue dropping
In the US tablet market, the lowest price point for a 7-inch brand tablet dropped to US$79 in June, according to Digitimes Research. With 7-inch tablet specifications gradually converging and prices declining, Samsung Electronics' 7-inch tablets, which are priced at a relatively higher level, are expected to face more and more pressure from price competition.Another noticeable trend in the tablet market is that prices of 8-inch tablets are showing signs of decline as Samsung, Lenovo, Asustek Computer and Acer have recently released 8-inch devices, heating up competition in the market.As for the 10-inch tablet market, Acer released the Switch 10 detachable Windows-based tablet to match Asustek's T100. However, the Switch 10's weak price-performance ratio is expected to increase the difficulty for Acer to catch up on its competitors' detachable tablet shipments, Digitimes Research estimated.
Monday 23 June 2014
Digitimes Research: Taiwan PSS makers keep expanding capacities in 2014
Taiwan-based PSS (patterned sapphire substrate) makers have been expanding production capacities, with total monthly capacity to increase from 2.19 million 2-inch-equivalent substrates in the first quarter of 2014 to 2.63 million units in the second, 3.55 million units in the third, and 4.27 million units in the fourth as demand has been growing from the LED sector, according to Digitimes Research.Rigidtech Microelectronics was the largest maker accounting for 23.3% of the total capacity in the first quarter, followed by Crystalwise Technology and Crystal Applied Technology each with 20.5%, Digitimes Research indicated. The three makers will remain the three largest to account for 28.1%, 23.4% and 14.1% of total capacity in the fourth quarter.Demand for 4-inch PSS is growing faster than that for 2-inch models. China- and Taiwan-based LED makers will have total demand for 6.257 million 4-inch PSS in 2014, while total supply will be 5.717 million units, mostly from Taiwan-based makers, 8.6% short of the demand, Digitimes Research pointed out.Prices for a 4-inch PSS will rise from US$51 in the first quarter of 2014 to US$51-53 in the second and further to US$55 in the second half, while those for a 2-inch PSS will increase from US$12.5 in the first quarter to US$12.7-13.0 in the second half.