Global smartphone system-on-chip (SoC) shipments fell 8% year-over-year in the first quarter of 2026, as a prolonged memory shortage weighed on handset makers and chipset vendors, according to Counterpoint Research.
Samsung Electronics executives said major memory customers are seeking longer-term supply commitments and pulling forward demand for 2027, underscoring how tight supply is reshaping negotiations across DRAM, HBM, and server storage.
A surge in demand for AI is fueling a powerful upswing in the memory market, propelling Adata to record-breaking results at the start of 2026.
Samsung is accelerating one of its most aggressive memory capacity buildouts in years, aiming to bring its Pyeongtaek Line 4 fab, or P4, into full operation by the end of 2026 as the AI server boom reshapes demand for high-bandwidth memory (HBM) and advanced DRAM.
Samsung Electronics and Kingston Technology have reportedly notified distributors of price increases of more than 10% across their solid-state drive (SSD) product lines, according to IT Home, citing supply chain sources.


