The Financial Times reported that Apple's decision to partner with Google to integrate Gemini technology into the next generation of Siri was driven in part by OpenAI's ambition to develop AI products that could eventually compete with the iPhone. As potential conflicts of interest between the two companies became more pronounced, Apple opted to work with Google instead of OpenAI.

At its year-end celebration on January 16, ASUS held a confident tone amid a turbulent global outlook. Jonney Shih, the company's chairman, told employees that despite mounting uncertainty from international tariffs and geopolitical tensions heading into 2025, the company had delivered what he described as a "solid report card," crediting strong execution and organizational cohesion.