Monday 20 October 2014
Asustek expects at least NT$2 billion in profits from handset business in 2015
Asustek Computer expects its handset shipments to grow dramatically to 16 million units in 2015, helping its profits from the business line to reach at least NT$2 billion in the year,...
Friday 3 October 2014
Asustek to launch smartphones in Brazil in October
Asustek Computer launched its ZenFone-series smartphones in the Taiwan market in April 2014 and has so far sold more than one million units. The company will launch ZenFones in Brazil...
Friday 5 September 2014
Asustek handset business to begin generating profits in September, says CEO
Asustek Computer expects its handset business to start generating profits in September as well as in the fourth quarter of 2014 after being in the handset segment for over 10 years,...
Friday 29 August 2014
Asustek expects to ship nearly 8 million ZenPhones in 2014
Asustek Computer has seen booming sales of ZenPhone and expects to ship 2.8-2.9 million units in the third quarter of 2014 and nearly eight million units in the whole year, according...
Wednesday 14 May 2014
Asustek increases Zenfone components orders to meet demand in China
Asustek Computer is expected to attain its target global shipments of 10 million ZenFone smartphnes in 2014 as the devices are seeing significant demand in the China market, according...
Friday 18 April 2014
Asustek apologizes over ZenFone pricing blunder
Asustek Computer has apologized to Taiwan's consumers for a difference in prices and specifications for its ZenFone smartphones sold in Taiwan and China.
Friday 18 April 2014
Asustek adopts hostile marketing to gain attention in China smartphone market
To compete for a share of China's smartphone market, Asustek Computer has started to adopt a more hostile marketing strategy by pointing out perceived shortcomings of its competitors,...
Wednesday 9 April 2014
Taiwan market: Asustek releases ZenFone smartphones in Taiwan; expects to sell 5 million units in 2014
Asustek Computer started selling its ZenFone series smartphones in Taiwan on April 8. Chairman Jonney Shih said the company expects sales of its ZenFone products to surpass five million...
Friday 21 March 2014
Asustek Taiwan sales agents worry about competition from ADI
Asustek Computer has set up Asus Digital International (ADI), a joint venture with e-commerce operator Uitox specifically for marketing and selling its Zenfone smartphones online...
Tuesday 7 January 2014
CES 2014: Asustek to showcase latest smartphones, 2-in-1 and gaming monitor
Asustek Computer has unveiled in Las Vegas its latest product lineup including the Intel-based entry-level ZenFone smartphone series, the new PadFone mini smartphone, the PadFone...