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Noodoe aims to make its OS the Windows of EV power charging

Louise Lu, Taipei; Adam Hwang, DIGITIMES Asia 0

Noodoe EV founder and chairman John Wang. Credit: DIGITIMES

The market for electric vehicles (EVs) is growing, according to John Wang, the founder and chairman of Noodoe EV, the Taiwan-based developer of Noodoe EV OS. Wang intends to make Noodoe EV OS (a cloud computing-based software management solution for EV power charging networks) as successful in the EV charging market as Windows is in the desktop computing market. Noodoe EV OS can operate seamlessly with various types of power charging hardware, and thus it can lower technological barriers for entry into the EV charging market, according to Wang.

When Noodoe EV offered its first-generation OS four years ago, it decided to initially tap the North American market and then other regional markets and the domestic market, Wang said. This was because EV power charging in North America then was in the most intense competition among regional markets, Wang explained. Starting from the North American market, Noodoe EV has helped establish more than 1,000 EV power charging stations in over 110 cities or areas, Wang noted.

As many countries are moving toward carbon neutrality and electrifying transportation vehicles, insufficiency of power charging stations will become normal and an increasing number of operators of power charging stations will be emerging in many markets around the world, Wang said.

A cloud-computing-based operating system can manage the hardware, connect payment schemes and distribute available electricity based on the conditions of individual stations, Wang noted. Companies such as EVCS, ChargePoint, and EVgo Services already operate EV power charging networks, but new companies that want to compete with existing operators should have two key technologies - hardware and cloud-computing - according to Wang. Noodoe EV aims to provide these two technologies for newcomers, Wang indicated.

In the North American market particularly, at least 10 million EV power charging piles will be needed for complete electrification of transportation vehicles, Wang said. According to US Energy Information Administration, there were 120,000 charging piles at 43,000 public EV power charging stations in the US as of the end of 2021. This means that, even in the US market where development of electric vehicles has been relatively mature, existing power charging infrastructure accounts for less than 1% of the requirements for total electrification, implying very large growth potential in the future, Wang noted.

Noodoe EV has partnered with several international vendors (including ABB, EVBox, Tritium, and BTC Power) for integrating Noodoe EV OS with their EV power charging hardware, Wang said. For example, Noodoe has partnered with EVCS to deploy 1,572 charging piles at 275 EV power charging stations along the western coast of the US from Seattle to San Francisco, Wang noted.

Furthermore, Noodoe EV has outsourced production of 7-360KW power charging piles to Taiwan-based Phihong Technology and then provided hardware/software-integrated solutions for operators of EV power charging stations, Wang indicated.

In the Taiwan market, Noodoe EV has partnered with Audi Taiwan. While Tesla and many of international automakers have adopted a business strategy of closed EV power charging networks for use by their EVs only, Audi Taiwan hopes to cooperate with Noodoe EV to promote an open-source EV power charging network, a bid to create a friendly power charging environment for EV users in Taiwan, according to company senior PR manager Shawn Huang.

Audi Taiwan will cooperate with EVOasis, a local EV power charging solution provider, to launch a roaming scheme that will connect with Noodoe EV's hardware/software solutions. This will provide cross-platform EV power charging services for EV users via a single portal in the second quarter of 2022, Huang said.

It is not easy to integrate an open-source EV power charging network, for hardware and software must be connected for interoperability and communication and EVs have to be tested, Huang noted. To minimize compatibility problems between different hardware/software solutions, many operators of EV power charging stations and automakers choose closed EV power charging networks instead of an open-source system, Huang indicated.

In the initial stage of this developing market, individual operators of EV power charging stations are closed, mutually independent systems, and this is a temporarily unavoidable phenomenon, Wang indicated. For example, the US market of EV power charging piles went through a phase with different systems of independent apps and member cards, Wang said. However, when EV power charging markets approach maturity and transparency, user demands and user experience will drive and necessitate the open-source trend, Wang explained.

According to France-based ReportLinker, the global EV infrastructure market value will keep increasing at a compound annual growth rate of 32.09% during 2022-2026 and reach US$51.25 billion in 2027. Ireland-based Research and Markets estimates the global market value for EV power charging piles in 2021 at US$6.97 billion, 2.68 times that in 2020.

Noodoe EV founder and chairman John Wang

Noodoe EV founder and chairman John Wang
Photo: Michael Lee, Digitimes, February 2022

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