HTC has faced tough competition in Europe and the US but has been seeing market share in China and India grow significantly in 2012. Nevertheless, growth of market share in these markets may not be sufficient to make up for the declining market share in Europe and the US.
HTC put its focus on Europe and recently expanded to the North America market. The debt crisis in both markets and the growing pressure from competitors has been causing HTC to shift focus to Asia where high growth is possible.
In the second quarter, HTC has been cooperating with the three major telecommunication firms in China to introduce its Desire smartphones, which have been priced below CNY2,000 (US$313). HTC has also been introducing its high-end One series which helped the firm to increase smartphone market share in China from 3% in April to 5% in May. Currently, HTC ranks eighth in China's smartphone market, surpassing Motorola Mobility.
According to telecommunication surveys in India, in the fiscal year of April 2011 to March 2012, HTC's market share increased to 3%, a significant increase from 1.3% from the previous fiscal year. HTC currently ranks sixth place behind Nokia, Samsung, Micromax, RIM and Karbonn. HTC's market share is higher than that of LG, Huawei, Sony and Motorola, according to the studies.
HTC sees growth in market shares in India and China
Photo: Digitimes file photo
Article translated by Jackie Chang
