Asustek Computer said it aims to ship 4-5 million own-brand notebooks in 2007 as it unveiled its latest notebook PCs on the eve of Computex Taipei 2007.
Asustek also expects to become the number-four own-brand notebook vendor in the Asia-Pacific market for the second quarter, said Benson Lin, president of Asustek's Asia-Pacific business unit.
Lin said over the past eight quarters, Asustek has seen the highest growth in own-brand notebook shipments among the world's top-10 PC vendors in five quarters. Over the past two quarters, Asustek's worldwide rankings in the PC market have stayed at eighth and ninth, respectively, Lin said. But with strong growth in the Asia-Pacific market, Asustek expects its worldwide ranking to rise to seventh place in the second or third quarter, Lin said.
Lin, citing figures from market research firm GfK, said Asustek still led Acer in the Taiwan market by more than 10 percentage points in the first quarter. Although figures from different research firms may vary, Asustek remains the top notebook brand in Taiwan, Lin said.
Lin added that the company still stick to its plan to separate its own-brand and ODM businesses in 2008.
During Computex, Asustek will showcase its C90 notebook, a high-end customized system that adopts the desktop CPU platform; the 14-inch F8 notebook boasting an art-and-craft design; the AIR1 network radio which can receive signals from over 10,000 channels worldwide; the A33 high-end five-channel HDMI-supporting home entertainment center; and the MF200 ultra-wide-angle, wide-aperture webcam.
The Asustek C90
Photo: Andrea Liu, Digitimes, June 2007
Article translated by Rodney Chan and edited by Eric Mah
