On September 17, Meta Platforms unveiled its first consumer-ready smart glasses with a built-in display, marking a significant push into AI-integrated wearables.
According to Reuters, Bloomberg, and CNBC, the US$799 Meta Ray-Ban Display, featuring a small digital screen embedded in the right lens, will be available in the US from September 30. The device allows users to receive notifications, make video calls, access Meta's AI assistant, and interact with digital content using hand gestures via the included Meta Neural Band wrist controller.
First consumer-ready display glasses for AI adoption
CEO Mark Zuckerberg showcased the glasses at the company's annual Connect conference in Menlo Park, California, highlighting their potential as an always-on personal AI interface. The display features a 20-degree field of view with a 600 x 600 resolution and adjustable brightness of up to 5,000 nits, making it suitable for outdoor use.
Users can select items by pinching their thumb and index finger, swipe through menus, or control volume and music with hand motions detected by the neural wristband. Additional features include live captioning, translation, and point-of-view video calling, while text messages can be dictated or sent as audio recordings.
The launch follows extensive collaboration with eyewear partner EssilorLuxottica, which helped ensure the glasses retained the classic Ray-Ban aesthetic. The device aims to bridge the gap between Meta's audio-only smart glasses and its experimental Orion augmented reality prototype, scheduled for a consumer release in 2027.
Expanded lineup with Oakley Meta Vanguard and Ray-Ban Gen 2
Alongside the display glasses, Meta introduced the Oakley Meta Vanguard, a sports-focused model for high-intensity activities, priced at US$499. It features enhanced cameras, louder speakers, nine hours of battery life, and integration with fitness platforms like Garmin and Strava. Preorders are available immediately, with sales beginning October 21.
The Ray-Ban Meta Gen 2, priced at US$379, doubles the battery life and upgrades the camera to 3K Ultra HD video. Both devices maintain hands-free control, AI assistance, and livestreaming capabilities to Meta's social platforms, including Facebook and Instagram.
Driving toward a broader AI and AR ecosystem
Meta executives said the display glasses are a stepping stone toward mainstream AR adoption. Reality Labs, Meta's hardware division, is exploring binocular display models, cellular-connected glasses, and a dedicated AI app ecosystem. Beyond eyewear, the team is also researching smartwatches and potential AR contact lenses, signaling a long-term commitment to wearable AI technology.
Analysts expect Meta to sell over 100,000 units of the new display glasses by the end of 2025, leveraging the AI boom and growing interest in augmented reality. While initial market adoption may be limited, Meta views the launch as part of a strategic effort to integrate AI, social media, and wearable devices into a cohesive consumer ecosystem.
Article edited by Jack Wu
