As enterprises increasingly shift customer engagement to messaging apps and social platforms, Taiwan-based SUPER 8 Studio is positioning itself as a key player in the race to digitize with artificial intelligence.
The company offers a unified, AI-powered platform that integrates customer service, marketing, and sales across popular channels like LINE, Instagram, and WhatsApp. Designed with scalability in mind, SUPER 8 Studio's software aims to lower the barrier for digital transformation, particularly for large SMEs and enterprises, by offering modular AI solutions via a flexible subscription model.
"At its core, we're building intelligent, agentic systems that let businesses automate interactions, target the right customers, and reduce development overhead," said CEO and founder Brian Chen in an interview.
Chen, a veteran of IBM and Adobe, returned to Taiwan in 2018 after a decade managing mobile platforms with hundreds of millions of users across China and South Korea. He launched SUPER 8 Studio to focus on messaging infrastructure for app developers. That platform has since evolved into a broader SaaS and AaaS (Agentic AI-as-a-Service) play, reflecting the growing demand for AI-native customer engagement.
Comprehensive AI Solution to Boost Safety and Efficiency
SUPER 8 Studio's flagship offerings include InsightArk, a conversation CRM system; MessageHero, an AI agent platform for automated service and sales; and SUPER 8 Copilot, a backend assistant that helps teams manage data and workflows in real time. These products are pre-integrated with e-commerce ecosystems like Shopify and Shopline and are built to serve both public cloud and virtual private cloud (VPC) deployments.
The company has also partnered with Amazon Web Services to deliver VPC-based solutions tailored to industries with strict compliance needs, such as healthcare and pharma. That offering has gained traction among enterprises seeking cloud flexibility without compromising on data sovereignty.
"We're giving companies the option to own their infrastructure while still enjoying the speed, privacy, and adaptability of SaaS," Chen said.
SUPER 8's platform currently supports more than 1,000 businesses and has processed over five billion customer interactions. Clients include UNIQLO, which leveraged the InsightArk platform to drive gamified campaigns on LINE and reduced account bans by up to 30%; Panasonic, which uses MessageHero for customer service on home appliance products; and Topologie, a Japanese fashion brand that introduced an AI sales assistant to boost personalization - leading to the opening of five new retail locations in 2024.
From Taiwan to Global
To support its expansion, the company recently launched operations in Japan through a white-label partnership model with local telecom and distribution giants. Its full product suite is now listed on AWS Marketplace for global one-click deployment, with plans to enter the South Korean and Southeast Asian markets next.
Chen also highlighted the shifting startup landscape in Taiwan, noting increased investor interest in AI and SaaS. "Investors here are starting to look beyond hardware," he said. "But we need policy to catch up - especially when it comes to streamlining subsidies and lowering the barrier to international expansion."
Through programs like AVA Angels and Taiwan Tech Arena (TTA), SUPER 8 Studio has tapped into AWS's global ecosystem and accelerated cross-border market entry. Chen believes that replicable success stories like SUPER 8's will help boost Taiwan's credibility in global AI circles.
He recently represented the company at Japan IT Week 2025, underscoring SUPER 8's ambition to be a leading Agentic AI platform from Asia to the world.
Article edited by Jack Wu
