Apple's annual WWDC set for June 10-14, AI to take center stage

Joanna Gao, Taipei; Jack Wu, DIGITIMES Asia 0

Apple announced that this year's Worldwide Developers Conference (WWDC) will be from June 10 to 14. Besides the standard updates to operating systems like the iOS 18, the anticipation is that Apple will announce more information related to AI.

After the event information was revealed, Apple's senior VP in Marketing Greg Joswiak posted on X (formerly Twitter) that WWDC 2024 is going to be "Absolutely Incredible." The capitalized letters on these two words happen to be "AI," a clear hint of what the focus of the event will be. A follow-up to CEO Tim Cook's comments during the February shareholder meeting, Apple has once again hinted at the arrival of AI.

On one hand, Apple is expected to introduce more generative AI features to devices like the iPhone. Bloomberg previously reported that Apple is currently in discussion with Google and OpenAI to incorporate Gemini and GPT into its products. The Wall Street Journal also reported that Apple is in talks with Baidu regarding the Chinese market.

Besides AI, there will also be the annual routine updates to iOS, iPadOS, macOS, watchOS, and tvOS. A new addition for this year's event is a new version of visionOS, marking the Vision Pro's first update. The MR headset was launched in the US earlier this year, and Cook has confirmed that the product will be available in the Chinese market soon.