MSI unveils mind-blowing innovation at IFA 2023

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The world leader in gaming, content creation, business & productivity and AIoT solutions, MSI announced today its participation in IFA 2023 on September 1st. Established in 1924, the IFA Berlin International Consumer Electronics Exhibition stands as a beacon with an impressive history spanning nearly a century. IFA remains one of the trade fairs that profoundly impacts global PC buyers, wholesalers and retailers by providing a platform that offers comprehensive solutions for the industry.

At IFA 2023, MSI will showcase its full lineup of cutting-edge products. This highly anticipated range encompasses laptops, desktops, monitors, graphics cards, motherboards, peripherals and components. These products symbolize MSI's pursuit of innovation and its commitment to delivering high-quality experiences for global consumers.

MSI's Vice President of Marketing, Sam Chern commented, "MSI is thrilled to be part of IFA 2023 event again, it's a fantastic chance to present our achievements. Our MSI team is all about bringing the latest technology to users around the world, making their lives more convenient and joyful. We invite everyone to visit MSI booth and explore our exciting products and innovations!"

Join MSI at IFA 2023 in Berlin! You're invited!

MSI looks forward to seeing friends and partners from the media and industry at IFA 2023. Expert staff will be on hand to answer your questions and demonstrate a huge range of new products and technologies. No matter what your interest, from business to gaming, from productivity to the home, MSI will be excited to show you the latest technology, unique innovations, and products that will change your world. See you in Berlin!

MSI Stealth 16 Mercedes-AMG Motorsport Laptop

Stealth 16 Mercedes-AMG Motorsport is now in the market! The epic crossover between MSI and Mercedes-AMG. Sporting the latest 13th Gen Intel Core i9 processor with NVIDIA GeForce RTX 40 Series Laptop GPUs, this limited edition also garners an upgrade on the panel to 4K OLED. Various bundle items are included in the exclusive Premium Bundle Pack, namely mouse, mousepad, USB drive and pouch, to epitomize the kindred spirit of luxurious experience shared by both MSI and Mercedes-AMG Motorsport.

MSI Stealth 16 Mercedes - AMG Motorsport bundle

MSI Stealth 16 Mercedes - AMG Motorsport bundle

MSI Commercial 14 H Laptop

The new MSI Commercial 14 H is heightened by tailor-made solutions to enterprises through surgical precision on security measures. There are two optional features to choose from, NFC (Near-field communication) and a built-in Smart Card Reader. Both provide one more layer of identity authentication. Moreover, laptop configuration can be customized as needed. Aside from its outstanding features in the business territory, Commercial 14 H also brings to the table MSI's contribution to environmental protection. The keyboard deck is made of a recycled material PCR (Post-Consumer Recycled Resin), and over 90% of the packaging consists of recycled paper.

MSI GAMING SLIM Family Graphics Card

MSI GAMING SLIM series is a thinner variant of GAMING series while maintaining elevated performance and aggressive looks. Its lightened form factor for gaming rig building with space constrains and airflow vent design on the backplate for better heat dissipation make GAMING SLIM series an appearing option.

MSI Gaming SLIM Family Graphics Card

MSI Gaming SLIM Family Graphics Card

MSI MEG Trident X2 13th Desktop & MEG 342CDE QD-OLED Monitor

To deliver the ultimate gaming experience, MSI is proud to showcase the MEG Trident X2 13th, a top-notch gaming desktop powered by the 13th Gen Intel Core i9 processor and GeForce RTX 4090 graphics card. Designed with MSI's exclusive Silent Storm Cooling 3 thermal technology and the unique HMI 2.0 touch panel, the MEG Trident X2 13th works perfectly with MSI's newest QD-OLED display, the MEG 342C QD-OLED, offering players gaming experiences of the highest caliber. In addition, to cater to diverse gaming needs, MSI is also unveiling, at IFA 2023, the all-new 4K Gaming series, featuring the Rapid IPS technology in the MAG 274UPF/MAG 323UPF models while offering up to 160Hz refresh rates for ultimate picture quality and fluidity. Furthermore, the new Rapid VA series curved displays will also make their debut, with the MAG 325CQRXF featuring a 1000R curvature and Rapid VA panel technology to deliver unparalleled immersion and lightning-fast response time that gamers crave.

MSI Modern MD271ULDE Monitor

The Modern MD271ULDE is a 27-inch 4K monitor that offers an immersive visual experience with its wide color gamut and advanced EyesErgo eye-care technology. It boasts a 27-inch 4K display with a wide color gamut with 95% of Adobe RGB, 99% of DCI-P3, and 139% of sRGB, ensuring accurate and lifelike color reproduction for an enhanced viewing experience. The TÜV-certified Anti-Flicker and Less Blue Light technologies both make the Modern MD271ULDE a perfect solution for people with excessive screen time at work. In addition, the Eye-Q check system enables users to perform self-checks on their eyes to ensure optimal eye health. In terms of design, the Modern MD271ULDE features a sleek and modern look with a 90° easy cable connection & management design, providing a clean and clutter-free setup. Its impressive specifications and innovative features make it well-deserving of the Red Dot Award 2023 for outstanding design and innovation.

MSI B650M PROJECT ZERO Back-connect Motherboard

The B650M PROJECT ZERO back-connect motherboard is coming to the market. This motherboard has moved the power connectors, fan connectors, and other pin headers to the back of the motherboard, provides a cleaner and neater front view and significantly reduces the difficulty of cable management, allowing the motherboard, liquid cooler, and graphics card aesthetic design to be fully displayed. Besides its unique back-connect design, B650M PROJECT ZERO also equips plenty of features and specifications such as 2 PCIe Gen 4 x4 M.2 slots with M.2 Shield Frozr, USB 3.2 Gen 2 x2 Type-C port, 2.5G LAN and Wi-Fi 6E.

MSI MPG GUNGNIR 300 Series Case

The new MPG GUNGNIR 300 series is born to fulfill the compatibility needs of mid-level system configurations for gamers. Its front panel is made of a one-piece mesh design, supporting dual 360mm radiators of AIO liquid cooler or up to 12 x 120mm fans, providing exceptional cooling performance. The case also featured several patented designs, including a sliding HDD cage mount, horizontal/vertical push latches PCIE bracket, and a tool-free omnidirectional graphics card stand that can rotate 90 degrees to accommodate NVIDIA GeForce RTX 40 series graphics cards. Gamers can adjust and select their preferred support position based on the graphics card's size, shape, and outlet position.

MSI MAG CORELIQUID E Series Liquid Cooler

The MAG CORELIQUID E Series, inspired by the shape of a solar eclipse, is an innovative product that combines advanced cooling technology with a striking visual design. By enlarging the contact area between the water channel and the copper base of the water block, the MAG CORELIQUID E Series maximizes heat dissipation from the CPU and improves thermal performance. Meanwhile, enhancing micro-channel height improves the water cooling system's efficiency. The 270-degree rotating water block cap design ensures the logo remains horizontal regardless of the mounting orientation. Users can integrate the MSI CORELIQUID E series with the MSI motherboard and adjust the cooling fan speed and pump through the MSI CENTER software, providing easy-to-use controls to fine-tune their hardware and achieve optimal computer performance.


The SPATIUM M570 PRO PCIe 5.0 NVMe M.2 FROZR, with lightning-fast read/write speeds of up to 12400/11800 MB/s, blends MSI's passive thermal cooling design with well-pathed Core Pipes that transfer heat along a surfaced heatsink for efficient airflow passthrough, unleashing phenomenal transfer rates in 1TB, 2TB, and 4TB capacities.

MSI VIGOR GK41 Gaming Keyboard

The VIGOR GK41 utilizes Kailh Red Switches for linear and precise feedback. It offers six fixed LED lighting zones with 10 modes that can be toggled to change the lighting effects. The keyboard is customizable, allowing you to store up to 3 profiles, including settings and Macro Keys, through MSI Center.


The IMMERSE GH50 WIRELESS is MSI's first wireless gaming headset broadcasting at a low-latency 2.4GHz with extended hours of immersive audio experience, featuring bass-enhancing audio drivers, an omnidirectional microphone, and advanced software applications. Its cross-platform compatibility brings the gameplay from PC to consoles in a foldable and durable lightweight package.

MSI Smart EV Charger

MSI AC Smart EV Charger - EV Life, EV Premium, EV AI is compliant with Type 1 and Type 2 charging interfaces, and with certification standards including CNS 15511, UL 2594, and IEC 61851, offering charging power up to 14.4 kW through 60A. It supports mobile application, charging pay, RFID sensing, AI-based license plate recognition and remote management via ethernet and wireless connections, which is perfect for home and business.

MSI Smart EV Charger

MSI Smart EV Charger


The AI DVR could realize the driver behavior detections including driver's fatigue detection, distraction behaviors, and facial recognition for driver's ID info. This helps fleet operators to monitor their drivers' status at any time. Moreover, it also could develop functions like object detection to remind drivers of vehicles on the road, and automatic license-plate recognition as additional features to enhance drivers' driving experience & safety.

MSI MS-C903 Intel Tiger Lake-UP3 Compact-Size AI Ready Box PC

Showcasing smart 360° remote real-time patrolling solution by using MS-C903 with Intel OpenVINO AI development toolkit which can help you deploy solutions faster than ever, satisfying different applications that require high-performance and low-power computing kernel, such as image processing technology. The AI Box PC is offering the flexibility for machine builder and system integrators to build systems which can be widely adopted in smart factory, smart city and AIoT gateway applications.

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